College of Development Communication (CDC)
Dean: Edmund G. Centeno, PhD
Vision
CDC envisions becoming a globally relevant academic institution in development communication contributing to inclusive and sustainable development among communities in the Philippines and Southeast Asia.
Mission
CDC’s mission is to nurture and advance development communication scholarship and praxis among students, educators, and practitioners through participatory and inclusive engagements.
Goals
CDC, as an academic institution, aims to:
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Sustain CDC’s academic leadership and excellence in development communication;
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Undertake DevCom research grounded in local realities of the underserved/ marginalized communities and leading towards devcom theorizing;
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Promote the use of UPLB and DevCom knowledge and technologies towards inclusive growth; and
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Create an enabling environment in CDC for creativity and innovation
Organizational Values
As a catalyst for planned social change, CDC’s initiatives are guided by the principles of 4Es: Empowerment, Equity, Entrepreneurship, and Environmentalism.
Motto
To encapsulate the ideals of CDC, we go by our motto: “Unfolding human potential.” The phrase is lifted from Dr. Nora C. Quebral’s definition of Development Communication as a field. We do this by molding minds, creating new knowledge, sharing our expertise, and closely working with communities.
Source: https://devcom.edu.ph/cdc-story/