Bridging paws and people : analyzing High School students' engagement in pet shelter website for adoption and awareness
Date
2025
Principal
Mabel S. Buela
Abstract
Amid the widespread animal homelessness in the Philippines, animal shelters that take in and care for these animals often have limited resources and ways of reaching out to potential adopters, donors, and volunteers. To widen their reach to the public, this study created a website for a local animal shelter and evaluated user engagement toward adoption, donations, and volunteering. Specifically, it evaluated whether website characteristics such as surface credibility, aesthetics, usability, navigation, interactivity, content organization, and content credibility affected user engagement, motivation, and awareness. The website was made in WordPress using Elementor and had seven pages: Home, Blog, Adopt, Pet Care, Donate, Volunteer, and Contact. Data was collected from Grade 8 students in a laboratory school in the Philippines and analyzed through frequency charts and correlation analysis. The data had a majority of positive responses from users towards all website factors: Surface Credibility Aesthetics, Surface Credibility Usability, Surface Credibility Navigation, Surface Credibility Content Organization, Surface Credibility, Surface Credibility Interactivity, Content Credibility, User Engagement Involvement, User Response, and User Awareness. Results showed a positive correlation between all website characteristics and user engagement, motivation, and awareness. Among these characteristics were content credibility and website interactivity, which focused on the website’s trustworthiness of content and communication features respectively. For a better measure of engagement, future studies should track the website’s engagement and success with changes in the shelter’s adoption, donation, and volunteer rates. This method can offer more strategies to enhance website development for animal awareness and aid the animal shelter’s promotion.
Language
English
Location
UP Rural High School
Recommended Citation
Macario, Sofia Loraine C. and Pastor, Joana Lyn F., "Bridging paws and people : analyzing High School students' engagement in pet shelter website for adoption and awareness" (2025). Capstones. 161.
https://www.ukdr.uplb.edu.ph/etd-capstone/161
Document Type
Capstone
Notes
To access this capstone, please contact the UP Rural High School Library at uprhslibrary.uplb@up.edu.ph. You may also visit the library in person, provided you secure prior confirmation from the librarian. We will be happy to assist you.