Media utilization behavior of members of a "Model Group" of the Family Nutrition Improvement Program of Indonesia: an analysis.

Date

1991

Abstract

This study sought to find out the media multimedia behavior of members of a ""model group"" of the Family Nu tion Improvement Program (FNIP) of Indonesia. Specificit aimed to identify media availability, media exposure,media utilization patterns of the respondents in order formulate policy recommendations regarding media utilization as it affects the development process.This study also attempted to find out therelationshipbetweensocio-demographic characteristics and communication roles (if any) and media utilization behavior of the re-opondents.Seventy members of the Posyandu Wijaya Kusumah,han (Baranggay) Kebon Pedes, Sub-district Bogor Utara, BorrJr City, West Java Province, Indonesia were selected purposive¬ly and interviewed. Other methods employed in gatherim_7, data included document scrutiny and observation.All of the respondents were female. The youngest pondent was 19 years old while the oldest was 49 years old. The majority were married with an average of two children.Their educational background ranged from elementary tocollege graduate. The occupation of the respondents varicdfrom civil servant, military, private, labor and retail trader while their average monthly income was Radio and television were the media most available to them followed by newspaper, magazines and Leaflets.Almost all of the respondents were listeners ef the FNIP radio program and the most preferred time for listt-r, was in morning andafternoon. More than half listentheinformation all about the FNIP followed by the Lance of supplementary feeding (56%), and the importaiwe Lt weighing children under five years old 436%3.All of the respondents watched the television andmentioned evening as the most preferred time to watch TV.Only about 75 percent of the respondents owned readin 7.aterials but almost 95 percent read newspapers, magazines and leaflets. Close to 90 percent borrowed reading mat als either from neighbors or relatives.In terms of preference for communication media thetelevision was the most mentioned followed byradio, inter personal, magazines, newspaper and leaflets. Meanwhile, interms of credibility of communication media, interpereonalwas the most believed communication media followed by tele-vision, radio, magazines, leaflets and newspapers.Result of the Chi-square test showed that out of the communication variables, only two, namely frequency ofwatching television and preference to magazines were signif-icantly related to the age of the respondents.Four communication variables, namely number of hours of watching TV and frequency of reading newspapers, magazines and leaflets were significantly related with educational attainment of the respondents.In terms of income, six communication variables were significantly related, namely frequency of watching TV, number of hours of watching TV, credibility of TV, bnd frequency of reading newspapers, magazines and leaflets.Regarding the social status of the respondents, sixcommunication variables were significantly related, namelycredibility of radio, frequency and number of hours of watching TV, and frequency of reading newspapers, magazines and leaflets.

Document Type

Master Thesis

Language

English

LC Subject

Family health and hygiene -- Indonesia, Mass media in health education -- Indonesia

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

LG 995 1991 D46 M64

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