Analysis of Household Fruit Purchasing Behavior in Bayambang, Pangasinan, 2022

Date

6-2022

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Reymond Denver Q. Buenaseda

Committee Member

Reymond Denver Q. Buenaseda, Julieta A. Delos Reyes, Agham C. Cuevas

Abstract

The study analyzed the household purchasing behavior in Bayambang, Pangasinan. It aimed to describe the consumers’ socioeconomic, lifestyle, and household characteristics; characterize the consumer's purchasing practices for fruits; determine fruit consumption patterns of households; identify the factors affecting fruit purchasing behavior among households; and provide policy recommendations based on the findings of the study.

Data from 92 food decision-makers from Hermoza, Tanolong, and Bical Norte, was collected through personal interviews. Descriptive analysis was employed to summarize the data gathered from the respondents and was presented using tables. Multiple linear regression was used to determine the factors affecting fruit purchasing behavior among households in Bayambang.

Results have shown that most of the household food-decision makers interviewed are middle-aged adults with ages ranging from 25 to 44, female, high school graduates, employed, and non-users of tobacco and alcohol. The households they belong to are usually composed of four to six members with an average weekly income of Php 3,199. There are children present in the household, and most members do not have health problems.

The study also showed that most respondents prefer to buy fruits usually once or twice a week from public markets in the morning. Respondents from Hermoza pay the highest transportation fare since it is the farthest from the market, while the opposite is true for those from Bical Norte. High prices and poor quality of fruits are the usual problems encountered by the respondents during fruit purchase. Banana, apple, orange, calamansi, and mango are the most purchased fruits by food decision-makers.

Bananas are usually consumed at all times, especially during lunch. Mango is consumed during lunch, dinner, and the afternoon as a snack. It is usually eaten as a side dish during a meal or a dessert. Calamansi is usually consumed during lunch and dinner. It serves as a dip or sawsawan to the viand eaten by the households. Meanwhile, apples and oranges are typically consumed as morning and afternoon snacks. Only a small number of households have fruit waste.

Based on the multiple linear regression results, five out of the twelve independent variables tested were statistically significant factors affecting household fruit purchasing behavior. Income, age, and knowledge scores are positively related to the households' weekly per capita fruit expenditure. In contrast, household size and price are negatively related to the households' weekly per capita fruit expenditure.

The study recommends the creation of informational and educational campaigns focusing on fruit consumption at the barangay level to increase the awareness of the food decision-makers on the health benefits of fruits. It is also recommended that the LGU of Bayambang prioritize establishing sustainable livelihood opportunities for its residents. Ultimately, the conduct of future studies that look into other variables such as product and market attributes are also recommended.

Language

English

LC Subject

Purchasing

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2022 A14 D45

Document Type

Thesis

Link to Full Text

Share

COinS