Digital Ukaynomics: Analysis on the Market for Secondhand Clothing Sold through Online Channels

Date

1-2024

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Luisito C. Abueg

Committee Member

Divine Krizza P. Cruz, Gideon P. Carnaje, Ma. Angeles O. Catelo

Abstract

The emergence of e-commerce in the Philippines has paved way for the well- known ukay industry to also prevail online despite having the fact that the importation of secondhand clothes is illegal in the country. In this study, the socio-demographic profiles as well as the factors in purchasing secondhand clothes online were identified. A Google Forms questionnaire was disseminated through different Facebook groups which then had a turnover of 248 respondents who buy secondhand clothes online. From the gathered responses, 200 are female and 48 are male, and majority of the respondents are either employed or studying. It was observed that Facebook was mainly used by these respondents and that they buy secondhand clothes for its cheap price. In the aspect of their law awareness of R.A. 4653, Using the ordinary least squares regression model, it was found that age, sex, income, willingness to pay for brand-new and secondhand clothes, delivery fee, experience, and browsing time affect the consumer‘s demand for secondhand clothes that are sold online. Identifying the elasticity, a logarithmic regression was performed and showed that secondhand clothes sold online are normal goods and have an inelastic demand.

Language

English

LC Subject

Teleshopping Consumer Behavior, Elasticity

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2024 E2 T66

Notes

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Document Type

Thesis

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