An Analysis of the Factors Affecting the Spending Habits of Gacha Game Players

Date

6-2024

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Anna Floresca F. Firmalino

Committee Member

Kathlene Grace B. Ballena, Gideon P. Carnaje, Ma. Angeles O. Catelo

Abstract

This study aims to analyze the factors affecting the spending habits of gacha game players, specifically Filipino Genshin Impact players. Survey results show that the majority of the respondents are considered risk-averse, not loss-averse, and present-oriented. The variables in the study were tested through Multiple Linear Regression to know if they significantly affect the purchasing behavior of gacha game players. Only income/allowance was found to have a significant relationship with the highest monthly expenditure of the respondents on a gacha game. For the sample in the study, the majority of the respondents that are risk-averse, not loss-averse, and present-oriented have lower spending levels. However, for the respondents of this study, based on the regression results, a definite conclusion cannot be made about the relationship between the economic preferences of the respondents and their spending behavior.

Language

English

LC Subject

Economic Preferences, Gacha Games

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2024 E2 S23

Notes

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Document Type

Thesis

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