UPLB CEM Students' Willingness to Pay for Compostable Mailer used in Online Clothing Purchases
Date
6-2024
Degree
Bachelor of Science in Economics
College
College of Economics and Management (CEM)
Adviser/Committee Chair
Maria Angeles O. Catelo
Committee Member
Paul Joseph B. Ramirez, Gideon P. Carnaje
Abstract
This study explores the willingness to pay (WTP) of students from the College of Economics and Management (CEM) at the University of the Philippines Los Baños (UPLB) for compostable mailers used in online clothing purchases. With the rise of e- commerce, the environmental impact of packaging has become a pressing concern. The primary objective is to assess the WTP for compostable mailers and identify influencing factors, including online shopping behavior and awareness of compostable mailers.
Using the Contingent Valuation Method (CVM) with a Single Bounded Dichotomous Choice (SBDC) approach, data was collected from 176 students. Results show that despite limited awareness of compostable mailer benefits, most respondents are willing to pay extra for them. Environmental concern positively influences WTP, while bid amounts negatively impact WTP.
The study concludes that increasing awareness about compostable mailers could enhance their adoption. Additionally, the current market prices for compostable mailers are generally affordable for the surveyed population, indicating a potential for increased demand for eco-friendly packaging. Future research should consider refining bid amounts, expanding sample sizes, and including a broader range of products to provide a more comprehensive understanding of sustainable packaging preferences.
Language
English
LC Subject
Willingness to Pay, Electronic Commerce
Location
UPLB College of Economics and Management (CEM)
Call Number
LG 993.5 2024 E2 P40
Recommended Citation
Paulino, Sophia Maxine T., "UPLB CEM Students' Willingness to Pay for Compostable Mailer used in Online Clothing Purchases" (2024). Undergraduate Theses. 11436.
https://www.ukdr.uplb.edu.ph/etd-undergrad/11436
Document Type
Thesis
Notes
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