Economic Analysis of Intergenerational Susceptibility to Fake News in Brgy. Lingga, Calamba City

Date

6-2024

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Jefferson A. Arapoc

Committee Member

Ma. Nova R. Nguyen, Gideon P. Carnaje, Ma. Angeles O. Catelo

Abstract

Intergenerational fake news susceptibility remains an underexplored area in current research. Existing literature predominantly focuses on younger generations, particularly Millennials and Zoomers (GenZ). However, studies consistently highlight a correlation between age and susceptibility to misinformation, suggesting older generations are more susceptible to disinformation compared to their younger counterparts. This underscores the necessity for a more nuanced examination of intergenerational fake news susceptibility. This study aims to fill this gap by investigating how intergenerational social media use characteristics influence fake news susceptibility among Boomers, GenX, Millennials, and Zoomers. Drawing on the Attention Economics Framework and Motivations-Opportunities-Abilities Theory, the study employs an Ordered-Logit regression model to analyze the influence of social media behaviors such as social media usage level, digital familiarity, adherence to alternative sources, and social media use motivations to intergenerational of fake news susceptibility. The data was collected through a face-to-face survey conducted in Brgy. Lingga, Calamba City, Laguna, throughout March, resulting in 270 responses. With the gathered data, the study found significant differences in social media use characteristics across generations, impacting their susceptibility to fake news. Moreover, the study identifies age-group variations in susceptibility levels. Specifically, digital familiarity and adherence to alternative sources emerge as crucial predictors of fake news susceptibility across all generations studied.

Language

English

LC Subject

Fake News, Social Media, Economics

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2024 E2 D45

Notes

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Document Type

Thesis

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