Demand Analysis of Milkfish, Tilapia, and Roundscad in Metro Manila, 2007

Date

4-2008

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Flordeliza A. Lantican

Committee Member

Cesar B. Quicoy, Liborio S. Cabanilla

Abstract

The study was designed to analyze the demand for milkfish, tilapia and roundscad in major wet and institutional markets in Metro Manila. Specifically, the study aimed to: 1) determine the demand for milkfish, tilapia and roundscad in major wet and institutional markets in Metro Manila; 2) compare the demand for the three major fish species in selected wet and institutional markets in Metro Manila; 3) analyze the price structure of milkfish, tilapia and roundscad by location and season; 4) trace the sources of the three major fish species; 5) describe the marketing practices employed by the institutional and wet markets; and 6) identify and analyze the problems encountered by fish retailers and managers/ supervisors of institutional markets, and suggest solutions to improve the retailing of the three major fish species. Primary data were gathered from the institutional buyers and wet markets in Metro Manila. Market build-up method and descriptive analysis were used in this study.

An estimated weekly total demand in Metro Manila reached 3.67 million kilograms for milkfish, 349,272 kilograms for tilapia and 1.4 million kilograms for roundscad. The share of the wet markets in the total demand for selected fish was almost 100 percent while only a small percent was the institutional buyers’ share. Batangas fish had the highest price due to its freshness and distinct good taste compared to fish that came from Pangasinan. During the peak demand period, fish commands higher price than in lean demand season.

Majority of the milkfish came from Pangasinan (95.57%) while bulk of tilapia (73.23%) came from Batangas. Roundscad which was mainly produced locally (99.89%) came from Quezon, Mindoro, Rizal and Romblon province. The rest of the supply of roundscad originated from China.

Eighty respondents (60%) preferred delivery of fish as the mode of sale. Orders were delivered in the morning (70%) and payment was usually given upon delivery of fish. Accessibility, assurance of quality and offered price were the major considerations in choosing the supplier for the fish procured by the market outlets. “Bañeras”, coolers or plastic box, styrofoam boxes and plastic bag were the most commonly used packaging materials in procuring fish species.

Major problems encountered by the institutional buyers and wet markets were: (1) high procurement price; (2) limited supply; (3) poor quality; (4) disagreement in buying price; (5) limited capital; (6) delays in the delivery of supply; (7) stiff competition; (8) distance from the source or supply area and the market location. However, the most common problem for both institutional and wet markets was the high procurement price of the fish.

To address the problems, the following recommendations are as follows: (1) provision of appropriate post-harvest handling practices and/or technologies; (2) increasing access to capital; (3) standardization of the quality control measures; and (4) provision of timely market information.

Language

English

LC Subject

Fish trade, Supply and demand

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2008 A14 U33

Notes

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Document Type

Thesis

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