Informational media consumption on marine oil spills and environmental engagement of coastal residents in Pola, Oriental Mindoro

Date

2024

Degree

Bachelor of Science in Development Communication

Adviser/Committee Chair

Liza A. Cabrera

Abstract

This study explored informational media consumption on marine oil spills and the environmental engagement of coastal residents in Pola, Oriental Mindoro. Guided by the Orientation-Stimuli-Reasoning-Outcome (O-S-R-O-R) communication mediation model, this study employed a descriptive quantitative research design to determine and analyze the relationship between informational media consumption and environmental discussions, environmental discussions and environmental efficacy, and environmental efficacy and environmental participation. Self-administered survey questionnaires were used to gather data among 256 randomly selected coastal residents of Brgy. Batuhan, one of the areas with the most residents affected by the MT Princess Empress oil spill incident in Pola, Oriental Mindoro. Findings through linear regression analysis revealed that there is a positive relationship between: informational media consumption and offline environmental discussions; informational media consumption and online environmental discussions; offline environmental discussions and environmental efficacy; and the environmental efficacy and environmental participation. There is a negative relationship between online environmental discussion and environmental efficacy. The coastal residents have high levels of online media consumption, offline environmental discussions, environmental efficacy, and environmental participation; however, they have low levels of engagement in traditional media consumption and online environmental discussions. This suggests that further promotion of traditional media accessibility and online communications among coastal residents needs to be established within the community of Brgy. Batuhan to further encourage informational media consumption and environmental engagement.

Language

English

Location

UPLB College of Development Communication (CDC)

Document Type

Thesis

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