Factors Affecting Online Purchasing of CEM-UPLB Students

Date

6-2023

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Rowena A. Dorado

Committee Member

Divine Krizza P. Cruz, Gideon P. Carnaje, Agham C. Cuevas

Abstract

During the pandemic, there have been changes in the purchasing of consumers as they were exposed to online shopping. This study focuses on the factors that affect the online purchasing of the students of Cthe ollege of Economics, University of the Philippines Los Baños. It aimed to understand the relationship of online shopping expenditures to certain consumer characteristics. The data gathered for this study were conducted through an online survey that collected 145 valid respondents from CEM-UPLB students. In this study, it was determined that the average monthly online shopping expenditure has a significant relationship with sex, monthly allowance/income, and the average price of items purchased in a month. With this, there were limitations in the study that future researchers could focus on and analyze more.

Language

English

LC Subject

Teleshopping

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2023 E2 L53

Notes

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Document Type

Thesis

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