Market Potential of Powdered Eggs Among Households in Sta. Cruz, Laguna, 2022
Date
6-2022
Degree
Bachelor of Science in Agricultural Economics
College
College of Economics and Management (CEM)
Adviser/Committee Chair
Julieta A. Delos Reyes
Committee Member
Agham C. Cuevas
Abstract
The study was conducted in order to know whether powdered eggs would have market potential in Sta. Cruz, Laguna since eggs are a staple food that can be found among Filipino households. Specifically, it: determined how much people know about powdered eggs; determined willingness of respondents to consume and how much they are willing to consume; established willingness to pay for powdered eggs; determined the relationship between the willingness to pay for powdered eggs and preferred cooking method, amount of eggs consumed, knowledge and awareness; and recommended appropriate marketing strategies for powdered eggs.
A total of 365 respondents from a total of 403 who answered the Google survey form online were. Through the online questionnaire, respondents were presented facts about powdered eggs, including pictures showing powdered eggs to more or less simulate product testing. Respondents’ knowledge and awareness on powdered eggs were also looked into by getting the proportion of correct answers to given statements pertaining to facts about and benefits from powdered eggs. Fisher’s Exact test was performed in order to verify the relationship between socioeconomic characteristics of the respondents and the amount of eggs they purchase per month. These were used in the computation of the consuming population and eventually peso market size.
Results revealed that there were more younger people (32.33%) who answered the online survey; majority of respondents were female (67.40%), and their average household size was 5; majority (73.42%) were college graduates; most (53.42%) had monthly income that ranged from PhP9,000 to PhP27,999 and most were white collar employees (49.86%). Their average monthly egg purchased was 86 pieces equivalent to average monthly expenses on eggs of PhP641.03. The wet market (55.34%) was where they buy eggs and their preferred method of cooking was frying eggs sunny side up (60.82%).
Only 96 respondents (26.30%) were aware of the existence of powdered eggs in the market but 80.26 percent of them were willing to try powdered eggs. They scored poorly in terms of knowledge on powdered eggs with average knowledge score of 45.12 percent. They were willing to convert fresh eggs to powdered eggs with average conversion rate of 34.19 percent. On the average, the respondents were willing to pay PhP175.55 per 100 gram-pack of powdered eggs. The estimated peso market size was PhP1,366,427.70 equivalent to a demand of 62,272 whole eggs per month to be converted into 7,784 packs of 100 gram-packs of powdered eggs.
It was concluded that there is low level of awareness and knowledge on powdered eggs among households in the study area but some households were willing to purchase powdered eggs. Powdered eggs have market potential in Sta. Cruz, Laguna provided the respondents have adequate knowledge on powdered egg, its characteristics, and uses.
Recommendations included: promoting knowledge and awareness about powdered eggs among consumers; conduct of profitability study on the use of powdered egg technology; and conduct of further study that would allow actual product testing.
Language
English
LC Subject
Egg trade, Marketing
Location
UPLB College of Economics and Management (CEM)
Call Number
LG 993.5 2022 A14 A43
Recommended Citation
Alcala, Geanna Viktoria Dominique C., "Market Potential of Powdered Eggs Among Households in Sta. Cruz, Laguna, 2022" (2022). Undergraduate Theses. 11654.
https://www.ukdr.uplb.edu.ph/etd-undergrad/11654
Document Type
Thesis
Notes
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