Profitability of Selling Dressed Broiler Chicken in Calamba City and Los Baños, Laguna, Under Different Coping Strategies During the Covid-19 Pandemic, 2023

Date

6-2023

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Salvador P. Catelo

Committee Member

Julieta A. Delos Reyes, Agham C. Cuevas

Abstract

The study was conducted to analyze the profitability of selling dressed broiler chicken in Calamba City and Los Baños, Laguna, under different coping strategies during the COVID-19 pandemic. The specific objectives were to; 1) assess the profit of the dressed broiler chicken vendors before and during the COVID-19 pandemic; 2) identify the coping strategies employed by the dressed broiler chicken vendors during the COVID-19 pandemic; 3) determine the effect of the coping strategies employed by the dressed broiler chicken vendors during the COVID-19 pandemic on their profit; and 4) evaluate other factors affecting the profit of the dressed broiler chicken vendors during the COVID-19 pandemic.

A total of 41 dressed broiler chicken vendors selected via complete enumeration were interviewed. The study used both primary and secondary data. Primary data were collected through pre-tested interview schedule from the dressed broiler chicken vendors, while the secondary data, which is the list of dressed broiler chicken vendors, were obtained from the City Veterinary Office of Calamba and the Public Market Administrator of Los Baños. The methods of data analysis used in this study included descriptive analysis, cost and return analysis, paired-sample t-test, and multiple linear regression analysis.

Based on the results, most of the dressed broiler chicken vendors are late middle- aged, female, married, college level, from Calamba City, sole proprietors, and have sourced

their supplies outside their city or municipality. Also, they have an average dependent size of two (2), an average number of paid worker/s of two (2), and an average of 21 years of operation. Moreover, results revealed that the total budget for purchase per day, the total volume of sales per day, and the total net profit per day declined from 2019 to 2020. Meanwhile, the price of purchase per kilogram, the selling price per kilogram/total revenue per kilogram, and the net profit per kilogram increased from 2020 to 2021.

During the COVID-19 pandemic, the dressed broiler chicken vendors employed coping strategies such as using personal savings for their capital, using borrowed resources for their capital, cutting cost of operation, and intensifying marketing efforts. Intensifying marketing efforts strategy recorded the highest increase in their net profit and is significant. Also, various combinations of these coping strategies generated higher profits than other combinations. Other factors that affect the net profit of the dressed broiler chicken vendors are the number of paid worker/s and the source of supply. The number of paid workers of the dressed broiler chicken vendors is positively related with their net profit. Meanwhile, those who sourced their supplies outside their city/municipality recorded higher profits compared to those who sourced their supplies within their city or municipality.

Based on the findings of the study, the following were recommended: (a) Employment of Intensifying Marketing Effort Coping Strategy; (b) Employment of Combinations of Coping Strategies; (c) Sourcing Supplies from Chicken Production Areas Outside the City/Municipality that Offer Lower Purchase Prices; and (d) Provision for Assistance in the Availment of Formal Credit Programs and Services.

Language

English

LC Subject

Broilers (Chickens), Retail trade, Epidemics

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2023 A14 B89

Notes

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Document Type

Thesis

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