Assessment on Cooperative's Profitability and Consumer's Perception on the Kadiwa Center in Lipa City, Batangas, 2023

Date

6-2023

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Cesar B. Quicoy

Committee Member

Julieta A. Delos Reyes, Agham C. Cuevas

Abstract

The Kadiwa Ni Ani at Kita is a market system which enables local farmers and producers to sell major agricultural goods at reasonably low prices for low-income Filipino households. It was originally a project by former President Marcos Sr. way back in the 1980's. As of today there is little to no studies about the Kadiwa Center in Lipa and the fulfillment of the objectives of this study will help in refining the program and be used as a pattern for further expansion of the program across the nation.

This study aims to describe the operations of the Kadiwa Center in Lipa City, describe the socio-economic characteristics of the selected consumers and business characteristics of cooperatives, compare the average prices of goods sold in Kadiwa Center from other non-Kadiwa market outlets in Lipa City, analyze the profitability of cooperative-sellers, determine the perception and satisfaction of consumers, identify problems encountered and recommend possible solutions which help improve the performance of the Kadiwa center in Lipa City.

There are two key stakeholders of this project: cooperatives and consumers. The Kadiwa program allows Farmer Cooperatives and Associations to sell to customers directly to ensure accessible and profitable market. Every week three cooperatives who offer different types of agricultural commodities: one cooperative for meat, one cooperative for processed products and cooperative for fruits and vegetables sell at the Kadiwa Center in Lipa. All nine cooperatives produce, process, package, transport and sell their commodities on their own. According to the computed partial budgeting, selling in non-Kadiwa markets will give cooperatives selling fruits and vegetables higher profit while cooperatives selling processed products would earn higher if they were to sell in the Kadiwa Center in Lipa.

A total of 47 consumer-respondents were interviewed capturing both the lean and peak days in the Kadiwa Center. Consumers gave satisfied ratings on the purpose of the program, convenience of the location, variety, quality and prices of the products sold.

Some of the problems encountered by both cooperatives and consumers were too low market prices for products sold in Kadiwa center, decreased sales as the health restrictions got weaker, losses due to inability to sell all products, limited options for consumers to choose from not much difference in prices compared to non-Kadiwa market. The Kadiwa center is open for everyone but majorly caters to households belonging to the poor and lower income classes. In order to know which trait of the program the implementing agency should focus on, consumers were asked about their satisfaction on the purpose of the program, convenience of the center's location, variety, quality and prices of products sold- all of which resulted to satisfactory ratings.

Since cooperatives gain positive profit and consumers gave positive satisfaction ratings, there is great potential in the project if implemented accordingly in response to the problems encountered.

Language

English

LC Subject

Cooperative societies, Market surveys

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2023 A14 M37

Notes

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Document Type

Thesis

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