Case Study on Ofelia's Cashew Products and Pasalubong

Date

12-2023

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Gian Carlo U. De Jesus

Committee Member

Melodee Marciana E. De Castro, Fitz Jimenez, Mar B. Cruz

Abstract

Ofelia’s Cashew Products and Pasalubong was established by Mrs. Ofelia Frando in 2000 as a cashew processing business. The products they offer are roasted cashew nuts, cashew butter, peanut butter with cashew bits, and other pasalubong items like banana chips, chichacorn pack, uraro, pusit jar, dilis jar, mamon tustado, peanut brittle jar, and kamote chips. They are located at located at Brgy. Binukawan, Bagac, Bataan, they also have two (2) mall stalls that are in Walter Mart Balanga and the other in Vista Mall Balanga.

The purpose of this study it to analyze and evaluate the performance of Ofelia’s Cashew Products and Pasalubong as well as to and formulate strategies that can address the issues it is facing. Specifically, it aimed to: (a) present the profile of Ofelia’s Cashew Products and Pasalubong; (b) analyze the business in terms of the four business functions; (c) evaluate the business environment prevailing at the particular time of the case; (d) identify the strategic issues currently being faced by the business; (e) distinguish the strategic functions of the business; and (f) design an implementation plan to address the problems of the business.

Through the analytical framework, this study analyzed the environment of the business through external and internal analysis. External analysis includes the economic, demographic, natural, technological, legal-political, and socio-cultural forces while internal analysis is the industry analysis of the cashew industry. It also shows the four business functions of marketing, finance, personnel, and operation to initiate the case proper.

The study uses a case research design to describe the profile and preset the conditions of the business. Personal interviews were conducted with the owners and staff of the businesses by using interview guides. To assess Ofelia’s Cashew Products and Pasalubong, different analysis such as SWOT Analysis, IFE and EFE Matrices, CPM, and Financial Ratio Analysis.

Results show that one of the main issue that needs to be addressed is the lack of manpower that caused overworked staff and cancellation of orders which in turn will force the customers to shift to the business’ competitors. Another is the spoilage of raw cashew nuts because the business is not maximizing the work and orders that is causing them to have a surplus of raw cashew nuts. Next issue is the unorganized tools, materials, and records which are ending up lost and destroyed when there are calamities present. An issue regarding the level of promotional strategy must be addressed in order to reach more potential customers. It can be inferred that most issues within the business can be solved by addressing personnel issues. If Ofelia’s Cashew Products and Pasalubong address its personnel issues, the business will be able to address most of the problems it’s facing now which in turn, can increase their productivity and further increase their sales and market share.

A vision and mission statement, and objectives were proposed for the business to have a direction they can look back on. Through the analysis, different strategies for the business were formulated in order to eliminate or lessen the problems they are facing. These strategies formed includes: (a) hiring more employees; (b) conducting general meetings; (c) regularly cleaning the processing house; (d)checking maintenance of machines; (e) trying new strategies; (f) attending workshops and seminars; and (g) strengthening their social media presence.

Language

English

LC Subject

Cashew nut industry

Location

UPLB College of Economics and Management (CEM)

Notes

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Document Type

Thesis

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