DND - Denim N' Denim : An Enterprise Study

Date

5-2024

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Cris Edwin B. Bonalos

Committee Member

Rei Chino C. Pua, Juan Paulino S. Trespalacio Junior, Melodee Marciana E. De Castro

Restrictions

Restricted: Not available to the general public. Access is available only after consultation with author/thesis adviser and only to those bound by the confidentiality agreement.

Abstract

DND Denim N' Denim, established on November 8, 2023, and registered on January 8, 2024, is a pioneering startup dedicated to transforming the fashion industry through sustainability. The venture focuses on upcycling denim to create unique, high- quality bags, addressing critical environmental issues while tapping into the growing market for slow fashion products. By positioning itself within the sustainable fashion industry, DND aims to demonstrate the profitability and appeal of eco-friendly fashion.

The fashion industry, particularly fast fashion, is notorious for generating substantial textile waste and causing significant environmental harm, especially through the production and disposal of denim. DND Denim N' Denim was founded to combat these issues by rescuing textile waste and reducing the consumption of fast fashion. The venture sees a significant opportunity in promoting slow fashion, which emphasizes quality, sustainability, and reduced environmental impact. By leveraging the potential of slow fashion products, DND aims to attract a market segment that values sustainability and is willing to invest in high-quality, environmentally friendly products.

Operating as a sole proprietorship, DND is led by Ashera Faith Bautista, who serves as the Chief Executive Officer. As the sole proprietor, Ashera is responsible for all aspects of the business, including strategic planning, operations, and financial management. The business is supported by two skilled tailors who play a crucial role in producing DND's upcycled denim bags. Each tailor specializes in different aspects of the production process, ensuring that every product meets the highest quality standards.

Ashera Faith Bautista, the founder and CEO of DND, oversees all strategic and operational aspects of the business. Her vision and leadership drive the company's mission to revolutionize the fashion industry through sustainable practices. The two tailors employed by DND bring specialized skills to the table, ensuring that each bag is crafted to perfection. Their expertise in different areas of bag production allows DND to maintain a high standard of quality while efficiently managing production processes.

DND offers a diverse range of upcycled denim bags, categorized into mid-range and high-end collections. Each product is meticulously designed to appeal to fashion-forward consumers who value sustainability and unique designs. The mid-range collection offers affordable options without compromising on quality, while the high-end collection features premium designs that showcase the brand's craftmanship and creativity.

As a one person management team, Ashera Faith Bautista efficiently oversees the general management of DND. She ensures smooth operations and strategic growth, supported by the two tailors whole specialized skills are critical to the production process. This operational model allows DND to remain flexible and responsive to market demands while maintaining high standards in product quality. The close collaboration between the owner and the tailors ensures that every bag produced meets the brands rigorous quality criteria.

DND targets Class A and B consumers, aged 18-40, who are fashion-forward and enthusiastic about bags. These consumers appreciate unique high-quality products and are conscious of their environmental impact. They align with DND's sustainable ethos seeking products that not only reflect their personal style but also contribute to a more sustainable world. This demographic is willing to invest in products that offer both aesthetic appeal and environmental responsibility.

DND experiences fluctuating monthly sales, a common scenario for startups navigating market entry and growth phases. Despite occasional negative net sales due to reinvestment in assets and inventory, the company remains capable of covering its short-term obligation. DND's financial strategy focuses on gradual recovery and sustainable growth, prioritizing long-term stability over short-term profits. By carefully managing expenses and strategically reinvesting profits, DND aims to build a solid financial foundation for future expansion.

DND employs a range of strategies to enhance its market presence and operational efficiency. Marketing campaigns leverage social media and other digital platforms to increase brand visibility and engagement. By staying attuned to the latest fashion trends, DND ensures its products remain relevant and appealing to its target market. The company offers a diverse range of mid-priced and high-priced products to cater to different consumer segments, enhancing its traction and market reach.

Partnerships with creatives and artists within the industry enrich DND's product offerings and enhance brand credibility. Additionally, DND actively participates in startup and government assistance programs, gaining valuable exposure, feedback, and potential funding opportunities. These strategic initiatives not only bolster DND's market position but also facilitate continuous improvement and innovation.

By addressing the environment challenges posed by fast fashion and denim waste, DND Denim N' Denim contributes to a more sustainable fashion industry. Through strategic management, quality craftmanship, and targeted marketing, DND aims to establish itself as leading brand in the upcycled fashion market. The venture's commitment to sustainability, innovation, and high-quality products positions it for success in the burgeoning slow fashion industry.

Language

English

LC Subject

Clothing trade, Business enterprises--Philippines

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2024 M17 B38

Document Type

Thesis

This document is currently not available here.

Share

COinS