A Case Study on SM Sunrise Weaving Association in Sitio Sta. Margarita, Ibaan, Batangas

Date

6-2023

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Cherry Lou R. Nuñez

Committee Member

Gemma U. Reyes, Maria Noriza Q. Herrera, Mar B. Cruz

Restrictions

Restricted: Not available to the general public. Access is available only after consultation with author/thesis adviser and only to those bound by the confidentiality agreement.

Abstract

There have been numerous studies about the weaving industry in the Northern part of Luzon, Visayas, and Mindanao, but few if none in the Southern part of Luzon, specifically in Region IV-A CALABARZON. Ibaan, Batangas is regarded as “Kulambo Capital of the Philippines” and situated in Brgy. Munting Tubig Sitio Sta. Margarita is SM Sunrise Weaving Association. It was established on June 8, 2017 and is the first and only weaving community in CALABARZON. It is also awarded by the Department of Science and Technology as the Regional Handloom Weaving Innovation Center. The association is composed of women weavers in the said sitio which aims to revive the craft of handloom weaving in the town. It is important to study SM Sunrise Weaving Association because their business model can further inspire more emerging weaving communities and besides the economic impact, its study can further enhance its cultural value.

A case study on the business functions of the weaving association was done. The objectives of the study was a) present the macroenvironment and microenvironment of SM Sunrise Weaving Association; b) discuss the profile and business functions of SM Sunrise Weaving Association; c) evaluate the strengths, weaknesses, opportunities, and challengers of SM Sunrise Weaving Association, and; d) formulate recommendations for SM Sunrise Weaving Association.

The research design used in the study was a case study method. Internal analysis through SWOT Analysis, Trend Analysis, and Financial Ratio Analysis was used to identify the practices, challenges, financial performance, and opportunities of the association. Meanwhile, external analysis in the form of PESTLE Analysis and Porter’s Five Forces Model was used to determine the factors affecting the association in terms of its customers and stakeholders. Lastly, a Problem Tree Analysis was done to systematically map out the challenges extracted from the internal and external analyses and identify the main issue of the association. The case study made use of three (3) sets of questionnaires and one-on-one interview to sixteen (16) women weavers of the association including the association president and members from the local government of Ibaan and Department of Science and Technology-Batangas.

The sixteen (16) women weavers of the association were the respondents of the study. The mean age of the respondents were 62 years old, with 49 being the youngest and 71 being the oldest. Meanwhile, majority (31.25%) were highschool graduates. In terms of civil status, (62.5%) were married and majority of them (37.5%) have 5-6 children. According to (87.5%) of the respondents, the weaving association was their sole source of income while the minority have other sources like selling goods or having a sari-sari store. Lastly, majority of them (87.5%) have been members of the association since its establishment.

The study also analyzed the business practices of the association. Their production is on a made-to-order basis. According to the majority (38.1%) of the respondents, their production or operation is highly dependent on the availability of inputs, specifically thread. Moreover, the size of their facility was also an issue since this hinders them from acquiring more handlooms which can improve their productivity. In terms of human resource, (33.33%) of the respondents answered that their main motivation for joining the association was for their source of income. However, their daily allowance of Php150 was not sufficient for their daily needs. Another human resource issue is since the association is composed of aged women, there is a need for successors, however there is a lack of identified successors since the youth are not interested in learning the labor-intensive yet underpaid craft. In terms of finance, the main issue was the old-fashioned way of bookkeeping which results to discrepancies in their financial records. The association was also resistant to loans because they fear of losing their profit to debt. Lastly, one of the main issues in marketing is the association’s lack of social media promotion. Their social media accounts were not properly utilized to intensively market their products. Moreover, there is a lack of branding in terms of their designs and patterns since their current patterns are given by DOST-PTRI (Philippine Textile and Research Institute). Although the women weavers are creative enough to formulate their own designs, the lack of handlooms and weavers hinders them from creating more.

Since the association is still at its growth stage, the local government, other related government agencies, and private institutions should work hand in hand with the association to ensure its success and continuity. They must assess and restructure the association's management, capacitate the women weavers with managerial skills, scout for other sources of inputs, absorb competent individuals to accomplish administrative work, establish their own unique branding by seeking technical assistance in design-making, continue to forge partnerships and investments in social enterprises to expand their operations, apply for grants and loans for the improvement of the association's financial performance, increasing the compensation and benefits of the members to reduce turnover and attract more members, training of more youth and adopting weaving courses in the curriculum of elementary to senior-high school students in Ibaan. These must be done to improve the business functions of the association and would consequently, solve the problem of lack of branding and attract more youth and members to continue the craft of handloom weaving in Ibaan.

Language

English

LC Subject

Weaving--Philippines

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2023 M17 E93

Document Type

Thesis

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