Tila: An Entrepreneurial Venture Report

Date

6-2023

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Fitz D. Jimenez

Committee Member

Emil John C. Cabrera, Renen Szilardo C. De Guzman, Rei Chino C. Pua, Mar B. Cruz

Restrictions

Restricted: Not available to the general public and to those bound by the confidentiality agreement. Access is available only after consultation with author/thesis adviser.

Abstract

Tila is a partnership brand between Kallista Poleen Visco Gibe and Rommeleen Khryss Evangelista Piamonte that offers dessert products. With products such as Pastillas, Cake in a Cup, and Iced Refreshers, the brand caters everyone. Patillasm as the brand's main product, is available online and thorough different bazaars. Other product offerings are seasonal products that are offered on special occasions and events.

With the tagline, "Your Sweets Made Better", Tila prides itself on elevating, reconstructing, and providing customers with a twist to their favorite desserts. Serving 'nostalgia' as the theme of the brand, it has also become the main inspiration for the brand's name. Tila got its name from an old Tagalog work "tila" or parang", a term that describes something familiar or seemingly. The products of the brand aim to trigger nostalgic feelings using taste and scent sense in the form of food.

Situated in Laguna, Tila's main market are students, academicians, friends, and family residing in Los Baños, Laguna, and neigboring cities. However, on a larger scale, Tila's market is Millenials and Generation Zs of all genders with no dietary restrictions as most of the products contain dairy and peanuts.

With the brand's constant participation in multiple bazaars and its availability online, Tila's net profit is at Php 9,631.34 as the end of May 2023.

Both partners of Tila have learned a lot about entrepreneurship since the brand has started. The brand has successfully been adapting to its market's demands and suggestions. Sticking to the brand value, Tila will continue to offer healthy and safe products that the community wants. In the sales observed by the management, Tila will still participate in different bazaars and explore more distribution channels to cater to far greater consumers. Moreover, the brand will continue to innovate flavors that will also be available for those with different dietary needs and restrictions. Tila envisions the brand to be known for the nostalgic feeling it gives to the Tila community.

Language

English

LC Subject

Desserts, Entrepreneurship--Research

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2023 M17 G53

Document Type

Thesis

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