Kabs Mushroom Farm (Mushroom Fork): An Entrepreneurial Venture Report

Date

1-2023

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Remund Jordan D. Labios

Committee Member

Arlene C. Gutierrez, Cris Edwin B. Bonalos, Mar B. Cruz

Restrictions

Restricted: Not available to the general public. Access is available only after consultation with author/thesis adviser and only to those bound by the confidentiality agreement.

Abstract

This research analyzed the first quarters of Mushroom Fork, a startup brand under Batangas-based enterprise Kabs Mushroom Farm, offering shelf-stable and ready-to-eat mushroom-based food products (ulam). After nine months operations, the enterprise has witnessed low net income despite having low production cost and high profit margin. Through analysis of the enterprise's records, it was shown that processing- and marketing- related challenges have brought down the enterprise's sales, thus also affecting its net income. This research focused on assessing the processing operations and marketing activities of the enterprise in order to identify challenges that made impact to its sales.

Method of analysis include gathering of primary and secondary data on the enterprise's history, key activities and performance in tis marketing, operations, and finance business functions. Secondary data on industry and competitive environment information were used to further the analysis on the problem faced by the enterprise.

The research finds that low production capacity brought by schedule constraints on the business owners' ends and underperformance in terms of marketing activities have led to low production volume, market demand reach, and overall sales performance.

Recommendations focused on providing on solutions that are cost-effective, easily implementable, and greater impact on sales of the enterprise. Ultimately, the research recommends various ways on how the enterprise may increase its production capacity and improve its marketing activities considering the constraints and challenges that each business owner may have. By allocating funds for business improvements, the enterprise must firstly allocate more time to its processing operations by either increasing owner's time spent on the enterprise or hiring dedicated direct labor. It's also recommended that the enterprise device a plan that will not depend the volume of production on the amount of oyster mushrooms easily accessible in the market. Lastly, the enterprise must improve its marketing strategy by increasing physical presence and improving integration of digital platforms in their processes.

Language

English

LC Subject

Mushroom industry, Business enterprises--Philippines

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2023 M17 R86

Document Type

Thesis

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