Sabanna: An Entrepreneurial Venture Report

Date

6-2023

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Renen Szilardo C. De Guzman

Committee Member

Glenn N. Baticados, Rei Chino C. Pua, Mar B. Cruz

Restrictions

Restricted: Not available to the general public. Access is available only after consultation with author/thesis adviser and only to those bound by the confidentiality agreement.

Abstract

Sabanna is a B2B-focused enterprise that focus on catering to the needs of the young and the young at heart which are mainly adolescents and middle-aged individuals, launched last January 2023 by Banana-District to disrupt the snacking industry by offering a product that solves the problem of having a limited food product uniqueness in the market, to have a different use to the Filipino staple food Saba, and to prove that Saba banana can also penetrate the savory snack market.

Consumers' eating habits are being impacted by increasing urbanization and hectic lifestyles, which are leading them to gradually replace primary meals with more adaptable, light, and convenient snacking options. Consumers today demand indulgence, adventure, flavor, and added nutritious advantages, which creates new opportunities for manufacturers as snack trends change.

In a course of five months business operations, Sabanna has faced numerous struggles in managing its operation, marketing, human resources, and finances. The company has encountered difficulties in ensuring consistent production and maintaining a reliable supply chain, leading to occasional delays in product delivery and challenges in meeting customer demand. Limited resources and competitive market have made it challenging to build brand awareness and reach the target audience effectively, hindering growth opportunities. Managing human resources had been a struggle due to budget constraints, resulting in increased workloads and burnout. Additionally, financial constraints had limited the company's ability to invest in crucial areas such as production equipment and marketing initiatives. Despite these challenges, Sabanna had sold a total of 1,083 packs accumulating a total revenue of Php65,641.00.

Sabanna remained determined to overcome its obstacles and was actively seeking solutions to streamline operations, strengthen marketing strategies, foster a positive work environment, and optimize financial resources for sustainable growth. With the aim to continue the startup enterprise, Sabanna has completely registered its business under the sole proprietorship to Department of Trade and Industry (DTI), Local Government Unit of San Pablo City, and the Bureau of Internal Revenue last May 22, 2023.

Language

English

LC Subject

Banana Products, Snack foods--Research

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2023 M17 V55

Document Type

Thesis

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