Status, Problems, Prospects of the Backyard Goat Industry in Lipa, Batangas

Date

5-2017

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Rachelle A. Mariano

Committee Member

Faustino Q. Arrienda II, Melodee Marciana E. De Castro, Agnes T. Banzon, Dinah Pura T. Depositario

Abstract

This research examined the backyard goat industry in Lipa, Batangas, the rampant problems and the interactions between the internal and external environments of the industry. A conceptual model was developed based on past researches using and modifying an adapted framework based on the variables that were interacting in the industry. The assessment of the current status of the industry was done through examining the environmental forces and the competitive nature of the industry. The competitive forces were described using the Five Forces Model developed by Porter (2008). The problems in the industry were then identified and was used as the basis for formulating strategies for backyard dairy goat farmers, small scale goat meat farmers, and medium scale goat meat farmers.

Using the descriptive research design, the current status of the industry was discussed and the problems were identified. Primary data were collected through key informant interviews and farm visits. In analyzing the industry, Porter’s model was used to determine the degree of competition in the industry. The industry’s performance in the external environment was evaluated using an External Factor Evaluation (EFE) matrix. Similarly, the internal performance was evaluated using an Internal Factor Evaluation (IFE) Matrix. The key strengths, weaknesses, opportunities and threats were then used to formulate strategies, using a SWOT matrix, which would address the strategic problems identified.

The results of the EFE matrix showed that the backyard goat industry in Lipa was not doing well, in taking advantage of external opportunities and avoiding the threats facing the farms. On the other hand, the results of the IFE matrix showed that the industry was relatively weak internally with a lot of room for improvement.

Based on the SWOT matrix, strategies were then formulated for the backyard dairy goat farmers, small scale goat meat farmers, and medium scale goat meat farmers that address the problems present in the industry. These strategies were: S-O strategies: product development, market penetration, and obtaining halal certification with market segmenting and targeting; S-T strategies: market penetration, joining S&T programs aimed at AI genetic herd improvement, and tapping the potential export market of Philippine goat meat; W-O strategies: market development, reviving non-operational livestock auction markets for goats, and pursuing more researches along the supply chain which are market-driven and customer-focused, through government institutions and local funding; and W-T strategies: production and business-related training programs, liquidation of the enterprise, and business-related training with focus on proper record keeping. Strong linkage between local government as well as government institutions were found to be key to the implementation of these strategies.

Language

English

LC Subject

Goat industry

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2017 M17 L37

Notes

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Document Type

Thesis

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