Sewfiya: An Entrepreneurial Venture Report

Date

6-2023

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Glenn N. Baticados

Committee Member

Emil John C. Cabrera, Melodee Marciana E. De Castro

Restrictions

Restricted: Not available to the general public and to those bound by the confidentiality agreement. Access is available only after consultation with author/thesis adviser.

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Abstract

SewFiya was established in response to the urgent need to address the adverse environmental impact of fast fashion. Through the innovative recovery of donated fabrics, repurposed garments, and surplus inventories, SewFiya produces a diverse range of products and unique clothing creations. One product offered are reworked items, repurposing existing fabrics, particularly those with outdated styles and patterns. Next are the “katsa” tops. These are used flour sacks, mostly from big local bakeries, washed and tailored to a classic style: Cropped Polo and Halter Tops. Lastly, the "Kumot Tops" which are produced from scratch. These classic Filipino blankets are priced lower than regular blankets as they are no longer in high demand and are sewn by local tailors to fit the current fashion trend.. The initial sales experience of the business revealed that achieving high sales numbers is much more challenging than anticipated. The majority of sales in the first month were made to friends, classmates, and relatives, which is not an ideal target audience as they may not consistently support the business in the long term.

Over the next five years, the fashion industry will witness a significant shift towards sustainability, driven by the need for efficient resource management and environmental conservation. SewFiya aims to align with this trend by prioritizing sustainability, transparency, and traceability in its practices. Building trust with consumers through transparent and honest sustainability practices is vital. With 66% of global consumers willing to pay more for sustainable products, fashion brands need to adapt their business models and educate customers accordingly.

Language

English

LC Subject

Clothing trade--Management

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2023 M17 F36

Notes

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Document Type

Thesis

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