Assessment of the Adoption of the Digital Platform "DigiCOOP" by the Farmer-Members of Libacao Development Cooperative and Valderama Multipurpose Cooperative in Aklan and Antique, Philippines, 2023

Date

6-2024

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Patricia Leigh M. Hermano

Committee Member

Geny F. Lapiña, Maria Angeles O. Catelo

Restrictions

Restricted: Not available to the general public and for consultation with the author/thesis adviser. Access is available only to those bound by the confidentiality agreement.

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Abstract

This study aimed to identify the factors associated with the adoption of DigiCOOP services among farmer-members of the Libacao Development Cooperative (LDC) and Valderrama Multipurpose Cooperative (VMPC) in Aklan and Antique in 2023. The analysis considered variables such as age, sex, education level, number of technologically literate children in the household, internet access, amount spent on the internet, and perception score. Additionally, adopters provided feedback on their satisfaction and experience with DigiCOOP services. The Chi-square test of independence and Cramer’s V were utilized to determine the factors associated with adoption and the strength of these associations.

The results revealed that age, sex, number of technologically literate children in the household, and perception score were significantly associated with the adoption. Specifically, sex and the number of technologically literate children exhibited moderate associations with adoption, while age and perception score demonstrated strong associations.

These findings underscored the significant role of sex in adoption decisions, with a higher presence of females among both adopters and non-adopters, indicating gender dynamics in technology adoption. Moreover, the higher average number of technologically literate children among adopters emphasized the influence of familial technological literacy. Older farmer-members were more inclined to adopt DigiCOOP, possibly due to their familiarity with cooperative services or a greater perceived need for digital solutions. Positive perceptions also suggested continued usage among adopters and potential adoption among non-adopters.

However, challenges were identified, including a discrepancy between non- adopters' positive perceptions and their reasons for non-adoption, potentially attributed to bias in the context of data collection. It is recommended to implement tailored strategies such as targeted workshops, leveraging community influence, and addressing technical challenges, particularly in rural areas, to facilitate broader adoption of digital platforms like DigiCOOP, ensuring equitable access and maximizing benefits for all cooperative members. Future research should delve deeper into non-adopters' perceptions, as well as recognize geographical disparities and the impact of off-farm responsibilities on adoption rates and access to training opportunities.

Language

English

LC Subject

Agriculture, Cooperative societies, Electronic systems, Technological literacy

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2024 A14 H47

Notes

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Document Type

Thesis

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