Assessment of the Adoption of Kooperatibang may Asenso, Yaman at Abilidad (KAYA) Payment Platform of the National Confederation of Cooperatives (NATCCO) by the Selected Credit Cooperatives in Romblon, 2022

Date

6-2023

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Christian Paul L. Fang

Committee Member

Julieta A. Delos Reyes, Agham C. Cuevas

Restrictions

Restricted: Not available to the general public and for consultation with the author/thesis adviser. Access is available only to those bound by the confidentiality agreement.

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For non-UP researchers, requests for access to this material may be directed to the CEM Library at cemlibrary.uplb@up.edu.ph or to the UKDR administrator at uscs-mainlib.uplb@up.edu.ph

Abstract

The study assessed the adoption of Kooperatibang may Asenso, Yaman at Abilidad (KAYA) payment platform of the National Confederation of Cooperatives (NATCCO) by the selected credit cooperatives in Romblon, 2022. Specifically, the study (1) described the socio-economic characteristics of cooperative members who adopted and did not adopt the services offered under the KAYA payment platform, (2) evaluated the experience, satisfaction, and perception of cooperative members and management towards the adoption and usage of the services offered under the KAYA payment platform, (3) determined the factors that influence the decision of the cooperative members in adopting the KAYA payment platform, and (4) developed recommendations based on the research results to improve the implementation of the KAYA payment platform.

Stratified random sampling using proportional allocation was done in choosing the 84 respondents, consisting of 41 adopters of KAYA platform and 43 non-adopters of KAYA platform. Primary data were utilized in the study through personal and online surveys of cooperative members of the selected credit cooperatives in Romblon.

Descriptive analysis was used to describe the socio-economic factors along with external factors like the accessibility of KAYA-compatible devices, the quality of the mobile services in the area, and their own perceptions on digital payment. Likert scale was used to measure the technological literacy levels of cooperative members, assess the satisfaction, experience, and perception of members and administration of the selected cooperatives toward the KAYA payment platform. Lastly, binary logistic regression was used to identify the factors affecting the decision of a cooperative member in whether to adopt or not to adopt the KAYA platform.

Results showed that the age of the KAYA adopters was in the 41-50 category. In addition, the respondents in this study were individuals who had completed their college education, specifically in the field of education. Most of them belonged to a low-income group, but were not considered poor. The respondents considered themselves highly proficient in using their laptops, smartphones, and tablets for social media platforms. However, when it comes to using digital platforms, both the adopters and non-adopters felt neutral, or they did not feel confident. Different access methods for the KAYA payment platform were online applications (i.e., mobile banking), over-the-counter services, and ATM services. Adopters primarily used mobile banking for balance inquiries, while non- adopters had reservations about digital payment platforms and preferred traditional banking. Adopters enjoyed using the platform but faced limitations, especially in mobile services. Educational attainment and positive perceptions of digital payment platforms were identified as significant factors influencing adoption. Higher educational attainment and favorable perceptions increased the likelihood of adopting the KAYA platform.

Based on the results, the study recommended the following, (1) increase consistent KAYA access, (2) increase utility for KAYA application, (3) add information campaigns on instruction and use of KAYA application, (4) simplify KAYA account retrieval, and (5) for future researchers: include cooperative financial indicators in the analysis.

Language

English

LC Subject

Cooperative socities, Electronic systems, Financial services industry

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2023 A14 M56

Notes

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Document Type

Thesis

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