Distribution and utilization of Printed Communication Materials (PCMs) on child rights in daycare centers and public elementary schools in Los Baños

Date

10-2003

Degree

Bachelor of Science in Development Communication

College

College of Development Communication (CDC)

Adviser/Committee Chair

Maria Celeste H. Cadiz

Abstract

This study was a survey aimed to determine how printed communication materials (PCMs) on child rights are being distributed and utilized by the principals and teachers from public elementary schools and daycare workers in Los Baños. Specifically, it sought to :1) determine the socio-demographic characteristics of the daycare workers, school principals, and schoolteachers; 2) find out how the daycare workers, school principals and schoolteachers recieve PCMs on child rights; 3) find out how they utilize these materials; and 4) identify the most effective and useful PCM on child rights as perceived by the daycare workers, school principals, and schoolteachers. The survey used a self-administered questionnaire distributed to 17 daycare workers and 12 public school principals selected by complete enumeration, and 74 public schoolteachers per grade level selected by convenience sampling in Los Baños. Data were analyzed using descriptive statistics. Respondents had multiple sources of information on child rights; hence, all of them were highly aware of these rights. Among these sources, television was the most frequently mentioned. Not all schoolteachers received PCMs on child rights but all school principals and daycare workers received the materials yearly and every six months. Majority of them got their printed materials on child rights from the Department of Social Welfare and Development (DSWD). Among the printed materials they usually received and used, posters and book were most frequently mentioned. The most effective and useful PCMs on child rights as perceived by the respondents were posters and books because these gave them additional information on child rights, support their class lectures, and enhance the reading skills of the children. The recommendations of the study include the tapping of daycare workers, school principals, and schoolteachers as advocates in disseminating information on child rights; and continued production and use of posters and books by concerned agencies to reinforce the messages on child rights.

Language

English

LC Subject

Children's rights Children's rights

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

LG 993.5 2003 D46 A27

Document Type

Thesis

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