Viewership of and attitudes toward late night investigative television programs among Maquiling High School students

Date

3-2004

Degree

Bachelor of Science in Development Communication

College

College of Development Communication (CDC)

Adviser/Committee Chair

Madeline M. Suva

Abstract

This study was conducted to find out the factors that affect the viewership of late night investigative TV programs among Maquiling high School students. Specifically, it aimed to: 1. find out the exposure of the students to late night investigative TV programs; 2. determine their attitudes toward these programs; 3. identify the relationship between the respondents' socio-demographic characteristics and their a) viewership of late night investigative TV programs and b) attitudes toward these programs. A survey was used to determine the exposure and attitudes of selected Maquiling High School students towards late night investigative TV programs. A three-page self-administered questionnaire in English was used. One hundred fifty-seven respondents were selected through proportional stratified random sampling. One-way ANOVA was used to compare the average ratings given by the respondents to the late night investigative programs. These ratings were later on subjected to LSD (least significant difference) when found significant. Pearson correlation was used to analyze the relationship between age and sex and all the attitude statements. The Spearman correlation was used to analyze the relationship between age and viewership as well as for the analysis of the significance of the respondents' year level and attitude statements. A chi-square test was also used to test the independence of two variable (age and sex). All of these analyses used a five percent level of significance. Results showed that 65 percent of the respondents were exposed to late night investigative TV programs. The respondents had a positive attitude towards late night investigative TV programs because they found them to be interesting, informational, educational, entertaining, and exciting to watch. At a five percent level of significance, results showed that the sex and year levels of the respondents were not related to their viewership of late night investigative TV programs. There was however a significant relationship between the respondents' age and their viewership of late night investigative TV programs. There was no relationship between age and sex and all the attitude statements. Only four attitude statements were found to be related to the year level of the respondents. The researcher recommends that investigative TV programs be moved to an earlier time slot since 85 percent of the respondents found it inconvenient to watch. An early and late night edition could also be produces as it has already been done by Channel 2 before. The early edition can show the medium to light stories being investigated, while heavy and serious issues be presented during the late night edition. This would keep the young televiewers from viewing certain topics that might be inappropriate for their age.

Language

English

LC Subject

Documentary television programs Television programs True crime television programs

Location

UPLB College of Development Communication (CDC)

Call Number

LG 993.5 2004 D46 A24

Document Type

Thesis

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