An Analysis on the Effects of Fear of Missing Out (FOMO) and other Factors on Conformity Consumption of UPLB Economics 11 Students

Date

6-2025

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Niño Alejandro Q. Manalo

Committee Member

Ma. Janda Ira Felina M. Benedictos, Gideon P. Carnaje, Ma. Angeles O. Catelo

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Abstract

This study investigated the factors that affect the levels of conformity consumption of UPLB Economics 11 Students. It examined the effects of factors such as the respondent’s level of Fear of Missing Out (FOMO), respondent’s sex, total hours of social media usage per week, and effects of advertisement exposure on conformity consumption. It also analyzed students’ consumption patterns and behaviors. The study used primary data gathered using an online questionnaire distributed to selected Econ 11 recitation sections and the study has used cross tabular analysis to analyze the consumption patterns of the respondents. To analyze the effects of FOMO and other factors, two regressions were run. Ordered Logit regression was done to analyze the effects of FOMO and other factors on the levels of conformity consumption. The second regression was a multiple linear regression done to observe the effects of FOMO and other factors on annual clothing expenditure. The first regression analysis showed that FOMO levels had a significant direct effect on the levels of conformity consumption. Results showed that individuals who find themselves easily influenced by advertisements, tend to have higher levels of conformity consumption. Being male also increases the probability of having higher levels of conformity consumption. On the other hand, the second regression analysis showed that annual family income significantly affects annual clothing expenditure in a direct manner. An individual being easily influenced by advertisements also significantly affects their annual clothing expenditure directly. The study recommends, to include other behavior influences in the analysis, as well as to find ways to gather more respondents to minimize potential biases.

Language

English

LC Subject

Fear of missing out, Behavioral assessment, Conformity

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2025 E2 A48

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Document Type

Thesis

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