Factors Influencing UPLB CEM Undergraduate Students' Reusable Drinking Bottle Usage Behavior

Date

6-2025

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Agham C. Cuevas

Committee Member

Jefferson A. Arapoc, Gideon P. Carnaje, Maria Angeles O. Catelo

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Abstract

This study analyses the factors that influence UPLB CEM students’ intention to use reusable drinking bottles (RDB). Drawing from Consumer Preference Theory, constructs of the Theory of Planned Behavior to represent behavioral factors, Rational Choice Theory to represent economic factors, and environmental concerns for the framework, the study specifically looks into attitude, subjective norms, perceived behavioral control, perceived benefits and costs of using RDB, as well as environmental concerns of using RDB as the key indicators that have a direct influence on intention.

Using an ordered logistic regression with robust estimates, data from 309 UPLB CEM undergraduate students were analysed to investigate the study’s hypotheses. Results reveal that the Theory of Planned Behavior constructs have a direct and statistically significant influence on intention to use RDB. Between the two indicators discussed in Rational Choice Theory, only perceived benefits was found to have a positive significant relationship with intention to use RDB. Moreover, environmental concern was also revealed to be a highly significant positive indicator of intention to use RDB. Demographic characteristics such as age and sex were also found to be statistically significant; wherein, age inversely influences intention and women are revealed to have a higher intention to use RDB. These findings emphasize that the combination of individual characteristics, social and behavioral influences, and information processing are key drivers to assessing a consumer’s intention to participate in pro-environmental or sustainable activities.

Language

English

LC Subject

Refuse and refuse disposal--Philippines, Plastic scrap—Environmental aspects

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2025 E2 M34

Notes

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Document Type

Thesis

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