An Analysis of the Factors Affecting Bar Visits in UPLB Campus-Area Bars and Post-Bar Food and Beverage Expenditures Among UPLB Students

Date

6-2025

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Deborah B. Gay

Committee Member

Richard B. Daite, Gideon P. Carnaje, Ma. Angeles O. Catelo

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Abstract

This study investigated the factors influencing bar visit in UPLB campus-area bars and the subsequent post-bar food and beverage expenditures among UPLB students. It examined how socio-demographic characteristics—such as age, sex, allowance or income, years of stay at UPLB, and campus situation—alongside external factors like peer influence, group size, day of visit, stress levels, and sensation-seeking tendencies—shaped students' spending behaviors. By identifying the drivers of bar visit frequency and post-bar expenditures, the study aimed to provide valuable insights into consumer behavior and spending patterns within the UPLB campus area.

Using 192 valid surveys, regression analysis found peer influence and group size to be significant predictors of bar visits, increasing visits by 20.9% and 5.7%, respectively per unit increase. Other factors were not significant. Using the interviews, among 101 students who spent after bar visits—mostly aged 21–23, male, seniors, and off-campus—fast food chains and convenience stores were preferred, with modest spending mainly to sober up or relieve hunger.

Convenience sampling was employed due to time constraints, and the absence of Focus Group Discussions (FGDs) limited the depth and richness of the qualitative data. As a result, the findings were applicable only to the sample and cannot be generalized to the entire UPLB student population. Future studies are recommended to employ random sampling and explore a broader range of influencing factors for a more comprehensive understanding.

Language

English

LC Subject

Employment in foreign countries, Women employees—Philippines

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2025 E2 S46

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Document Type

Thesis

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