To lead is to nurture : leadership roles and communication strategies of women student leaders in UPLB

Date

6-2026

Degree

Bachelor of Arts in Communication Arts

College

College of Arts and Sciences (CAS)

Adviser/Committee Chair

Rudell A. Ramirez

Abstract

The University of the Philippines Los Baños (UPLB) is known for its vibrant studentorganizations that play a pivotal role in shaping the campus culture. While many of these organizations foster inclusive environments, some are deeply rooted in traditional masculine norms and hierarchical structures. In this context, women student leaders often find themselves navigating complex dynamics as they strive to establish credibility and cultivate a sense of belonging within their groups. Grounded in Hofstede's Cultural Dimensions Theory (2011) and Eagly and Johnson's Social Role Theory (1990), this qualitative study explores the communication approaches employed by women student leaders in UPB as they navigate masculinized organizational cultures and societal expectations. The Philippines' high ranking on Hofstede's masculinity dimension suggests a societal preference for traditionally masculine leadership qualities, while Social Role Theory posits that perceived gender roles influence evaluations of leadership abilities. Through in-depth roundtable discussions with seven women holding leadership positions across various student organizations in UPLB, the study uncovers their intentional integration of nurturing, tender communication approaches stereotypically associated with femininity. Participants describe adopting motherly tones, expressing emotions authentically, and prioritizing relationship-building to cultivate strong interpersonal dynamics within their organizations. Findings reveal a negotiation between conforming to masculinized norms, such as adopting casual language and assertive styles for perceived credibility, while subverting expectations by embracing femininity through emotional expressiveness and collaborative decision-making. This navigation challenges traditional leadership paradigms and redefines effective communication within the Philippine cultural context. The study contributes to a growing body of literature on transformative leadership and highlights the potential for women leaders to positively revolutionize organizational cultures by integrating diverse perspectives and leveraging traditionally undervalued feminine strengths.

Language

English

LC Subject

Women college students -- Leadership, Women college students -- Communication

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

LG 993.5 2024 M3 S29

Document Type

Thesis

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