Effects of source credibility and message acceptability in milk TV ADS on rural mother's purchase intentions
Date
2011
Degree
Bachelor of Science in Development Communication
College
College of Development Communication (CDC)
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Language
English
Location
UPLB Main Library Special Collections Section (USCS)
Recommended Citation
Lubigan, Cyrene Grace DC., "Effects of source credibility and message acceptability in milk TV ADS on rural mother's purchase intentions" (2011). Undergraduate Theses. 1627.
https://www.ukdr.uplb.edu.ph/etd-undergrad/1627
Document Type
Thesis
COinS