Exploratory study consumer acceptability of quality protein maize(OPM) corn grits in Los Baños, Laguna

Date

2010

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Nanette C. Abelilla-Aquino

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Abstract

This study was done in order to know the acceptability of the market to the Quality Protein maize (QPM) corn grits in Los Baños, Laguna. This is to initially explore the potentials for the market of corn grits. It was seen that the market is willing to consume corn grits, given that some of the attributes will be improved. The highest rated attribute for the uncooked rice is the aroma while the least rated attribute was the cleanliness of the grains. The highest rated attribute for the cooked rice and corn mixture is the taste. On the other hand, cleanliness of the grains is still the least rated attribute of corn grits. Results also showed that the market price of the product is well accepted by the market. Furthermore, the results showed that the population will give a positive response if the product is brought to the Los Baños market.

Language

English

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2010 M17 A54

Document Type

Thesis

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