Status, Problems and Prospects of Water Hyacinth Handicrafts Produced in Laguna

Date

4-2010

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Nanette C. Abelilla-Aquino

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Abstract

This study was conducted to present the current status of Water Hyacinth handicrafts business, pinpoint problems, opportunities and formulate recommendations. The business were beset with problems in production, finance and marketing like lack of equipment and dependence on manual operation in the production, lack of financial resources and sources of capital, marketing of products rely only on referrals and trade fairs by DTI. The business was characterized by high threat of entry of new firms. The bargaining power of the end buyers was low. The intensity of competition among the producers in Laguna was low; however the competition within the handicraft industry is intense. Bargaining power of supplier was low because the raw materials used are abundantly available. Recommendations included product development, market penetration, establishing a link to DTI and PCHI for promotion and marketing; organizing of One Town One Product (OTOP) concept, market development and pull strategy.

Language

English

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2010 M17 A24

Notes

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Document Type

Thesis

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