Analysis of the factors affecting purchase intent for gray market cellphone products

Date

4-2014

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Yolanda T. Garcia

Restrictions

Restricted: Not available to the general public. Access is available only after consultation with author/thesis adviser and only to those bound by the confidentiality agreement.

Abstract

The study focused on the factors affecting the purchase intent for gray market cellphone products. The study aimed to estimate the price differences of cellphones between gray markets and unauthorized markets. Cellphone prices from authorized stores as of January 2014 were gathered and compared to the gray market prices recorded from the respondents. Results confirmed that gray market cellphones have lower prices than those coming from the authorized dealers by 10.45%. A survey of non- buyers and buyers of gray market cellphones from Tarlac City was conducted and logit regression was employed for the data analysis to determine the factors that encourage consumers to purchase cellphones from the gray market. Results of the study revealed that income of the consumers and percentage of price differential between gray markets and authorized dealers significantly and positively affect the purchase intent for gray market cellphones. The computed probabilities of buying gray market cellphones for gray and non-gray market cellphone buyers are 4.8% and 1.2%, respectively. The study recommends that in order for authorized cellphone dealers to compete with gray markets, they too must cut down on prices of the cellphones they sell.

Language

English

Location

UPLB Main Library Special Collections Section (USCS)

Document Type

Thesis

This document is currently not available here.

Share

COinS