Analysis of the hog marketing system in selected municipalities in Bulacan, 2012

Date

4-2012

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Marilyn M. Elauria

Committee Member

Arvin B. Vista, Ma. Eden S. Piadozo

Abstract

The study was conducted to determine the efficiency of the hog marketing system in selected municipalities in Bulacan. The specific objectives were: (1) to identify the marketing channels and trace the product flow of hogs marketed from Bulacan; (2) to describe the marketing prices of hog raisers and traders; (3) to determine the marketing cost by type of trader and by marketing channel; (4) to compare the profit margin incurred among different types of hog traders; (5) to evaluate the efficiency of the hog marketing system in the study area and (6) to identify and recommend solutions to address the problems in marketing hogs. Included in the study are the 20 hog raisers from the municipalities of Pulilan, Santa Maria and City of San Jose del Monte, province of Bulacan and 25 hog traders that included assembler-wholesalers, wholesaler-retailers and butcher-retailers. The first major set of findings was that: (a) high levels of marketing costs are incurred by hog trader types especially by the wholesaler-retailer. (b) marketing channels in majority of the study areas concerned are short. (c) the marketing practices employed by hog traders vary by municipality and this variety usually creates confusion and misunderstanding on the part of the hog raisers. (d) mean marketing margin incurred by all the hog traders is wide. It was found that the product flow of hogs started from the hog raisers or producers to the different hog trader types namely the assembler-wholesaler, wholesaler- retailer and the butcher-retailer who may all be present in a marketing channel or only one may appear. The usual marketing channel that is prevalent in the municipalities of concern is the hog raiser, then to wholesaler-retailer then to the consumer. The hog raisers are of two classifications based from the number of pigs tended, the backyard and the commercial farm. The backyard farm is composed of not more than 20 heads being marketed in a day. Commercial farm refers to the enterprise which handles more than 20 heads. There is evidence that therewas efficiency in pricing the hogs. These conclusions were based from the profit margin and the marketing margin. Moreover, there is also efficiency in the operational aspect since the liveweight loss incurred is not greater than 20%. Overall, the results of the study showed that among the hog raisers, the problems were the abnormal change of prices, neglect in the payment duty, strict standards set by the NMIS and the hog minor injuries. Based on the results of the study, it was recommended to have: (a) government regulation on meat importation, (b) promotion of a hog trader’s cooperative, (c) systematic dissemination of market information, (d) promotion of responsible citizenship.

Language

English

Call Number

Thesis

Document Type

Thesis

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