Conspicuous consumption and the market for counterfeit bags

Date

4-2014

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Balmes Amelia L. Bello

Abstract

This study focused on analyzing the demand for counterfeit branded bags, specifically office work bags, among urban office employees. The logistic regression model was used to determine the likelihood that an office employee will buy or consider buying counterfeit branded office work bags. Based on the results, age, civil status, and income were the variables found to be significant with the individual‟s purchase decision of counterfeit branded office work bag. Linear regression was used in determining the factors that affect consumption expenditure for both authentic bags and counterfeit bags. Results revealed that authentic bags expenditure was significantly affected by the individual‟s income, IPC awareness, social motive, investment motive, and brand of the bag. Nevertheless, income, physical motive, and social motive are the variables which significantly affect counterfeit bags expenditure. The behavior of conspicuous consumption was found to be practiced by those individuals who buy authentic bags as compared to those who buy counterfeit bags.

Language

English

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

LG 993.5 2014 E2 B35

Document Type

Thesis

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