A study of footwear enterprises in Biñan, Laguna

Date

2010

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Normito R. Zapata, Jr.

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Abstract

The enterprise study aims to state the present status of the footwear enterprises of Biñan. The study involved 41 footwear manufacturers in Biñan. The study utilized SWOT analysis, Porter‟s framework and made interviews to learn significant details. For the SWOT analysis, the strengths include established market, proximity to source of inputs and the PEC strong point of entrepreneurs. The identified weak points are: insufficient working capital, lack of available quality workers, lack of government support, and the PEC weak point of the entrepreneurs. Regarding the external factors, the identified opportunities are: increase in population and fast change of footwear styles. The determined threats are: competition from both in local and international markets and the continuous increase in input prices. On the Porter‟s five forces model, the bargaining power of buyers is the strongest factor affecting the footwear industry. The power of the buyers is also clearly manifested on their ability to switch to other manufacturers whenever they want to. The factors they greatly consider are prices, quality and design of the footwear. The study cited the factors that need to be addressed immediately. It is recommended to seek help from the local government to address some important issues affecting footwear enterprises. This would help entrepreneurs to address issues with their suppliers and buyers which are the main root of the industry problems.

Language

English

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2010 M17 L36

Document Type

Thesis

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