Technopreneurship case study on Philhybrid Inc.

Date

2010

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

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Abstract

A Technopreneurship case study was done to establish an overall understanding of the business venture of Philhybrid Inc. which is primarily embodied by the Embryo Culture Technology that is developed to address the demand gap in makapuno products in the Philippines and also in the export market. The study was focused on the entrepreneur behind the venture and how it has linked the business side with the technological background of the firm. It is also presented in the study the background of the firm including the coconut industry, Embryo Culture Technology and Agri Biotechnology to further understand the nature of the study. There are statistical data in the study to elaborate the current status of the industry in terms of the entire macro aspect. Primary data were gathered from key informants like the farm manager and also the accountant regarding their financial stability. There is also an interview with the owner or the entrepreneur to explain some critical factors that could affect the start up or the growth of the business. The entrepreneur also shared her insights and ideology in pursuing the business to guide other future entrepreneurs about their plans to enter a business venture. The data gathered were analyzed through different methods like Michael Porter’s framework analysis and also on the entrepreneurial side, Personal Entrepreneurial Competency were applied to illustrate the characteristics of the entrepreneur. It showed that the entrepreneur is applying her knowledge to promote the technology and not really to make large profits. The importance of the study was to explain and analyze how an entrepreneur utilizes the technology and how she transforms it to be a business or profit maker. The study will also illustrate the processes that are involved in Embryo Culture Technology which could be the answer for the unmet demand for makapuno. The technology has not been fully commercialized and in this study you could see the opportunities in makapuno farming and using the technology.

Call Number

LG 993 2010 M17 S29

Document Type

Thesis

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