Comparative analysis of rice consumption between urban and rural households in Calauan, Laguna, 2012.

Date

11-2012

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Delos Reyes, Julieta A.

Abstract

The general objective of the study was to determine the consumption of rice in Calauan, Laguna. Specifically the study characterized the consumers of rice in the area; determined the amount of rice consumed in the study area; determined the factors that affect consumption of rice in the area; and came up with recommendations based on the results. The study area was Calauan, Laguna, with barangay Lamot 2 and Barangay Kanluran as rural and urban areas, respectively. Fifty households from each barangay were randomly selected. Primary data collected from the households included characteristics, prices of food items and food consumption. Data were gathered using a pre-tested questionnaire. Descriptive analysis and regression analyses were performed. Results revealed that urban households consumed more rice than rural households, due to incomes of rural households being less than that of urban households. On average urban households bought higher priced rice than the rural households. The public market was the source of rice of almost all of the households as it is convenient. Urban households also had higher food consumption than rural households except for chicken, rural households preferred chicken over pork as protein source as it is cheaper than pork. Total food expenditure of urban households was higher than rural households, but the share of food expenditures to total expenditures was lower in urban households than in rural households. Rural households spent more of their income on food compared to urban households. The share of rice on food expenditures in urban households was found to be lower than the share of rice in rural households. Own price of rice, price of bread, price of pork, and price of chicken were the significant factors that affect rice consumption in rural areas while in urban areas the own price of rice, gender (ratio of males to females), price of pork, price of bread, and price of chicken were factors that affect rice consumption. Both urban and rural areas exhibit a positive relationship with the price of rice, which makes rice a luxury good for both areas. Income levels of both areas fall below the income level in which consumers treat rice as an inferior good. The following are the suggested courses of action in helping achieve rice self- sufficiency: introduce other forms of higher nutrition food to steer away from heavy rice consumption; focus on researches to improving eating quality of rice and conduct similar studies in other areas of the country.

Language

English

Location

UPLB College of Economics and Management

Call Number

Thesis

Document Type

Thesis

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