Status, problems and prospects of the duck egg industry in Laguna, Philippines

Date

6-2016

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Loida E. Mojica

Abstract

A study on the level of e-commerce adoption among selected food processing agribusiness MSMEs was conducted to determine the ICT and e-commerce adoption among these enterprises and the factors related to adoption. Specifically, this study aimed to: (1) present the profile of the agribusiness food processing MSMEs respondents in Laguna (2) determine the benefits and barriers in using e-commerce adoption among food processing MSMEs and (4) recommend appropriate measures to address issues and problems in ICT and e-commerce adoption. This study covered 85 food processor from sixteen municipalities of Laguna. The study?s conceptual framework was partly adopted from Molla and Lickers Perceived eReadiness (2005). Significant internal and external factors were determined through Pearson?s Chi-square and The Fisher?s exact test. The food processing MSMEs that were surveyed were categorized as coconut, milk and dairy, grain, processed meat, processed fruit, processed vegetable, beverages, snacks and confectionary and condiment processors.The entrepreneurs interviewed were mostly males and college graduates. Most of them were engaged in snacks and confectionary processing. More than half of them were single proprietors and were catering only to the local market. Many of them were also operating micro enterprises. E-commerce adopters considered webpages most beneficial in information gathering. Conversely, the technical aspects of e-commerce such as poor quality software and slow internet speed were the main problems in adopting e-commerce. For non-adopters, the main barrier to adoption was the high cost of implementation such as the cost of acquiring e-commerce infrastructures like computers, cost accounted for internet monthly bill and cost associated in website-developers for building a website. Various levels of adoption among e-commerce adopters were observed in this study. It was shown that most e-commerce adopters were on the third level of adoption or the transactive e-commerce where online selling and purchasing of products and services including customer service were done and fourth level or the integrated e-commerce where website is integrated with suppliers, customers and other back office systems allowing most of the business transactions to be conducted electronically. The determinants to e-commerce adoption include the internal and external factors that may affect the firm decision in adopting e-commerce. Internal factors include awareness, resources, commitment and governance and firm size. The external factors on the other hand were market pressure, competitive pressure and telecommunication, infrastructures. It was recommended that the other determinants of e-commerce adoption aside from those used in this study be explored. Activities on how to elevate e-commerce adoption among food processing enterprises in Laguna through creating awareness campaign on e-commerce, participation of private sector and improving network infrastructure were also recommended.

Language

English

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993 2016 M17 O78

Document Type

Thesis

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