The spectacle of Filipino conservatism : Roland Barthes notion of myth in 2012-2015 ratings and classifications informercials produced by the Movie and Television Review and Classification Board

Date

6-2015

Degree

Bachelor of Arts in Philosophy

College

College of Arts and Sciences (CAS)

Adviser/Committee Chair

Marie Abelyn C. Kwe

Abstract

This work explains the applicability of the Barthesian notion of myth to one (1) television, one (1) film, and one (1) television and film ratings and classifications informercials produced by the Movie and Television Review and Classification Board (MTRCB). Media does not only disseminate information but also promulgates images wherein myths are inevitably present. The wide range of audience that both media reach necessitates state intervention on Media, which has a significant effect on the publi?s value formation. The proponent employed Barthesian Myth analysis in providing the interconnectedness of the MTRCB?s role as a government agency that regulates TV shows and films and the proliferation of myths on the dynamics of a Filipino family as seen in theses infomercials. In doing so, further light is shed on the role of Media in the public sphere.

Language

English

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

LG 993.5 2015 P5 /E97

Document Type

Thesis

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