Economic analysis of carabeef marketing in southern tagalog, 2016

Date

6-2016

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Abstract

This study aimed to analyze the economics of carabeef marketing in Southern Tagalog. Specifically, the study aimed to describe the marketing channels of carabeef analyze the marketing practices employed by market intermediaries of carabeef analyze the cost and benefits involved in carabeef marketing determine the profitability of carabeef among intermediaries and determine the problems encountered in carabeef marketing. Only the list of market vendors referred to as butcher-retailers was available at the Municipal Office and Slaughterhouse of Nagcarlan, Laguna. Complete enumeration of butcher-retailers was done since there were a limited number of butcher-retailers engaged in carabeef selling. Tracing method was employed in identifying other market intermediaries. This study focused on Nagcarlan, Laguna because it is where carabeef main market center is located. From there, Quezon and Batangas were identified by the farmer respondents i.e., Candelaria, Quezon as source of carabao and Padre Garcia, Batangas where the known Livestock Auction Market is situated. The descriptive method of analysis was used for the discussion and analysis of the data collected from personal interviews. Cost and return analysis and Rate Return (ROR) were used to analyze the profitability of the market intermediaries. Results showed two marketing channels involved in carabeef marketing. The first channel was from farmers to assembler-wholesalers to wholesalers then to butcher-retailers and finally to consumers. The other channel was from farmers to wholesalers to butcher-retailers and finally to consumers. These market intermediaries employed different marketing practices such as transporting, slaughtering, packaging and storing. Among the market intermediaries, the assembler-wholesalers incurred the highest cost which amounted to PhP 1,071.32 per 100 kg because of costly transportation cost of moving the carabao from distant provinces. Results on cost and return analysis showed that all market intermediaries obtained a positive net income with the butcher-retailers obtaining the highest net income of PhP 2, 106.40 per 100 kg. In terms of ROR, the business can be considered profitable because all the market intermediaries obtained a positive ROR. Among the market intermediaries, the wholesalers had the highest ROR which was 11.77 percent due to the lowest marketing cost incurred in the operation. The marketing problems identified by the farmers were 1) mortality of carabaos and 2) inadequate capita. On the other hand, the market intermediaries encountered 1) mortality of carabaos, 2) high marketing cost, 3) underestimation of carcass weight and 4) inadequate capital. Improvement in the marketing strategies of market participants, assistance from the government as well as initiative from the market participants, assistance from the government as well as initiative from the market participants themselves with the support from their respective local government units is highly recommended. Also since this study found that carabeef marketing is profitable, it is recommended to promote this kind of business to other market intermediaries.

Language

English

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2016 A14 T67

Document Type

Thesis

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