Analysis of the marketing of selected lowland/ pakbet vegestables in San Pablo City, Laguna, 2016

Date

6-2016

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Ma. Eden S. Piadozo

Abstract

The study was conducted to analyze the marketing of selected pakbet vegetables in San Pablo City, Laguna. Specifically, it aimed to 1) identify the market participants in the marketing of the selected pakbet vegetable in San Pablo City, Laguna 2) trace the product and geographic flows of the selected pakbet vegetables 3) describe the marketing practices done by vegetable farmers and traders 4) determine the profitability and efficiency of marketing of the selected pakbet vegetables in San Pablo city, Laguna and 5) identify the problems faced in the marketing of selected pakbet vegetables and to be able to formulate recommendations for these problems. A total of 79 respondents were interviewed: 43 farmers from 8 barangays and 36 traders. The list of farmers was gathered from the city Agricultural Office of San Pablo City and stratified sampling was used. Tracing approach was used to identify the traders. There are four types of market intermediaries identified in the study: assembler-wholesalers, wholesalers, wholesaler-retailers and retailers. Both farmers and traders do sorting, packaging and transporting. Traders, however, sort again their produced vegetables at the ?bagsakan? center especially for squash. At the farm level, only two classifications of squash were available: ?primera? and ?segunda? while at the ?bagsakan? center there were three identifies classifications of squash namely: ?primera?, ?segunda? and reject. Also, the result of the study showed that farmers receive higher price for the produced vegetables if they deliver the vegetables at the ?bagsakan? center most of the farmers sell their produce by pick-up basis. They also sell their produce to their ?suki? traders. These results to lower prices perceived by famers since traders usually set the price for vegetables. Due to lack of market information, farmers usually rely on traders in pricing their produce. On the other hand, profit as percentage of marketing margin was generally high for all traders: for eggplant AW (86%), W (85%), WR (81%) and R (75%) and for squash AW (88%), W with 84%, WR (83%) and r (71%). It indicates an inefficient marketing system for the pakbet vegetable. The traders receive higher than normal profits as shown by their high return on investment. The results can be explained by the low marketing cost of traders of squash and eggplant. Also, the breakdown of the consumer peso showed that farmers had higher percent share to consumer peso for shorter marketing channel. The marketing problems encountered by the farmers were the low prices received from the pakbet vegetables since traders set the price due to lack of market information and weak bargaining power on the side of the farmers. On the other hand, the marketing problem faced by the traders was price variations, low prices received from the vegetables lack of capital and competition among other traders especially at the ?bagsakan? center. In order to address the problems identified by the pakbet vegetables farmers and traders, the following recommendations are suggested: 1) standardization of sorting both at the farmers and traders levels 2) proper handling of the vegetables especially at the ?bagsakan? center to minimize losses and 3) forming of cooperatives in each barangay. The cooperatives will enable the farmers to have a higher income from their produce since farmers can have greater bargaining power and they can hire vehicle to sell it to traders in bulk. Also, with the help of farmers? cooperative, a uniform grading system can be achieved.

Language

English

Location

UPLB College of Economics and Management (CEM)

Call Number

LG 993.5 2016 A14 S55

Document Type

Thesis

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