An analysis of the marketing options of duck egg producers in Laguna, 2016

Date

6-2016

Degree

Bachelor of Science in Agricultural Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Ma. Eden S. Piadozo

Abstract

The study involved an analysis of the different marketing options of duck egg producers in Laguna. A cluster analysis was employed to classify the producers based on their marketing options. A partial budget analysis was performed to determine the most profitable choice for the Basics to shift to among the remaining marketing options. A Chi-square test of independence, along with effect size examination, was used to determine the factors influencing the choice of marketing options. The five clusters of homogenous producers in terms of their marketing options are: (1) Basics, who sell only fresh duck eggs and have them picked-up at their farm by processors, (2) Open Basics, who also sell only fresh duck eggs, but deliver them to processors, (3) Loyal Basics, who sell fresh eggs and deliver them to wholesalers, (4) Seekers, who sell both fresh and processed eggs, deliver the processed eggs to wholesaler-retailers, while the remaining fresh eggs get picked-up at their farm by processors of other delicacies such as leche flan, puto, etc., and (5) Seekers 2.0, who sell both fresh and processed eggs, deliver processed eggs to wholesalers, while the remaining fresh eggs get picked-up by retailers at their farm. The net change in profit was highest in shifting to the marketing options of the Seekers among the other alternatives, which was ð”›«.44 per egg. The Chi-square test showed that distance from the market, ownership of vehicle, social capital, information access, and price received influenced the producers? choice of product form. Among these, the price producers received had the largest effect size, which means that it is the most influential in the choice of product form. Choice of market outlet depended on distance from the market, ownership of vehicle, information access, and price received. The most influential among these was ownership of vehicle. Distance from the market was the only significant factor when it came to mode of sale chosen. Price received was the only variable that exhibited association with the mode of payment chosen. Distance from the market and ownership of vehicle affected the producer?s choice of providing marketing services. Considering the effect sizes, the price received by producers is the frequent variable that was highly influential, implying that their chosen marketing options is motivated by a higher price. The results of the study show that the duck egg producers should have more access to market price information. This can be done through the Agriculture and Fisheries Market Information System (AFMIS), a program under our Department of Agriculture. To further improve the bargaining power of the producers, the producers should initiate efforts in fostering collective action through cooperatives.

Language

English

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

Thesis

Document Type

Thesis

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