Timing and magnitude of retail store markdowns on clothing items in Sta. Rosa City, Laguna

Date

4-2009

Degree

Bachelor of Science in Economics

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Niño Alejandro Q. Manalo

Abstract

This paper investigates how the timing and magnitude of retail store markdowns on clothing items take place in SM City and Target Mall in Sta. Rosa City, Laguna, specifically whether and how holidays and weekends are determinants of markdowns. By observing prices of clothing items in chosen outlets common for the two malls from November 2008 to January 2009, the paper provides results on when and by how much are items marked down. Using two-tailed t-tests, it was found out that prices of clothing items are lower after Christmas rather than during the season while changes on the prices of these items during weekends are insignificant. Results also showed that markdowns are more likely to occur with heterogeneous items rather than generic items. By comparing to a previous study done in Manila, it was found that markdowns occur with lower prices in non-urban cities than in urban cities.

Language

English

Location

UPLB College of Economics and Management

Call Number

LG 993.5 2009 E2 S67

Document Type

Thesis

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