Status, problems and prospects of quail egg industry in selected municipalities in Quezon

Date

2007

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Tan, Reynaldo L.

Abstract

The study was conducted to present and analyze the status, problems and prospects of the Quezon Province Quail Egg Industry. It was done in the second district of Quezon by interviewing 17 quail egg producers identified through referral sampling. Specifically, the study aims to present the structure, conduct and performance of the quail egg industry, determine the problems and gaps existing in the industry, provide assessment of the strengths and weaknesses besetting the quail egg industry. identify the key factors of competitive success and failure of the industry. identify investment opportunities and/or development entry points in the industry for entrepreneurs and government and/or non-government respectively and formulate recommendations for the industry to attain its full potentials, competitiveness and viability. Michael Porter's Framework Analysis, Strengths-Weaknesses-Opportunities-Threats (SWOT) and Value Chain Analysis were used to characterize the industry as well as observation of the differences in the areas of marketing. The Quezon Province Quail Egg Industry consists of 17 producers classified into three namely, commercial, semi-commercial and backyard raisers. The producers have a total of 1,553,685 quail eggs produced per month and are supplying the province itself, other municipalities of Laguna as well as Metro Manila. The industry's scope of rivalry was classified according to the quail egg's market size, number of rivals and their relative sizes, number of rivals and their relative sizes, vertical integration, ease of entry and exit, changing lifestyle and diffusion of technical know-how. The Michael Porter's Framework Analysis led to the following conclusions: There was a high threat to entry to the production side since the production requires a low capital, low labor requirement and low space requirement. Moreover, there is no product differentiation and technical know-how is accessible. Bargaining power of small buyers is weak because of their high switching cost. threat of substitute is high since chicken egg is the most widely known table egg in the country . Furthermore, bargaining power of suppliers is high since they have the control of the overall price of the raw materials especially feeds and quails. Problems encountered by the quail egg producers are the seasonality of demand; high cost of feeds; low quality of quails and inefficient government regulations, monitor and support. Aside from the above mentioned, semi-commercial and backyard raisers are worried about the insufficient capital they have and the lack of access to credit. It is recommended that the commercial quail egg producers establish a breeding farm of quails to have a full control of the quality and price of a day-old-chick and ready-to-lay quails. The farm can also produce day-old chicks and ready-to-lay quails not only for their farm but for the quail egg producers in the province to minimize the cost of transportation and the rate of mortality of quails. Transporting the birds increase the probability of obtaining high mortality of quails. Market development can also be done by the commercial quail egg producers because there is an increase in the demand of quail eggs and being a market leader it is not difficult to them to find the market in the nearby provinces. Cost of distribution can also be reduced by negotiating the price and volume of quail eggs ordered with the buyers of eggs. For the semi-commercial and backyard raisers, it is suggested to register first under the Barangay Micro-Business Enterprise (BMBE Law) Act of 2002. BMBE Law may help in the capitalization of the semi-commercial and backyard raisers through the Land Bank of the Philippines (LBP), Development Bank of the Philippines (DBP), Small Business Guarantee and Finance Corporation, People's Credit and Finance Corporation, Quedan and Rural Credit Guarantee Corporation, Government Service Insurance System and Social Security System. These government financial institutions provide special credit window for the BMBE members.

Language

English

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

LG 993 2007 M17 A751

Document Type

Thesis

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