Multilevel marketing as applied to agri-based products: focus on Merry Ant Corporation

Date

1998

Degree

Bachelor of Science in Agribusiness Management

College

College of Economics and Management (CEM)

Adviser/Committee Chair

Bumatay, Ernesto L.

Abstract

The study aimed to evaluate and compare the acceptability and efficiciency marketing versus traditional marketing. The objectives of the study were attained using the case of Merry Ant Corporation -- a manufacturing and merchandising firm which uses multilevel marketing on agri-based products. Multilevel marketing is proven to be not yet very acceptable in selling agri-based products. The company failed to generate sales to cover their expenses in 1997 because of not being able to sustain its growth. In addition, the traditional retailing system is still more efficient compared to be multilevel marketing system. The author recommended that Merry Ant Corporation should conduct studies that would predict the demand on their products and be more strict with membership acceptance. This way, they would not experienced running out of stocks or incurring high inventories and be able to sustain their growth.

Language

English

Location

UPLB Main Library Special Collections Section (USCS)

Call Number

LG 993 1998 M17 B35

Document Type

Thesis

This document is currently not available here.

Share

COinS