Multilevel marketing as applied to agri-based products: focus on Merry Ant Corporation
Date
1998
Degree
Bachelor of Science in Agribusiness Management
College
College of Economics and Management (CEM)
Adviser/Committee Chair
Bumatay, Ernesto L.
Abstract
The study aimed to evaluate and compare the acceptability and efficiciency marketing versus traditional marketing. The objectives of the study were attained using the case of Merry Ant Corporation -- a manufacturing and merchandising firm which uses multilevel marketing on agri-based products. Multilevel marketing is proven to be not yet very acceptable in selling agri-based products. The company failed to generate sales to cover their expenses in 1997 because of not being able to sustain its growth. In addition, the traditional retailing system is still more efficient compared to be multilevel marketing system. The author recommended that Merry Ant Corporation should conduct studies that would predict the demand on their products and be more strict with membership acceptance. This way, they would not experienced running out of stocks or incurring high inventories and be able to sustain their growth.
Language
English
Location
UPLB Main Library Special Collections Section (USCS)
Call Number
LG 993 1998 M17 B35
Recommended Citation
Balintong, Ma. Celeste L., "Multilevel marketing as applied to agri-based products: focus on Merry Ant Corporation" (1998). Undergraduate Theses. 8148.
https://www.ukdr.uplb.edu.ph/etd-undergrad/8148
Document Type
Thesis