A value chain approach to developing export markets for 'solo' papaya farmers in the philippines

Issue Date

2015

Abstract

There is a huge opportunity for increased export profitability and competitiveness of Philippine 'Solo' papaya in the Singapore market. Market research showed an undersupply of fruits in standard retail outlets which service 80% of this market. Consumers preferred medium-sized and blemish-free papaya. Wholesalers, on the other hand, desired a consistent supply of quality fruits - green upon arrival with a small amount of skin color and of even size per box. Using an approach based on value chain analysis (VCA) combined with action learning, the paper shows that postharvest improvement to meet the Singapore customer and consumer requirements can increase benefits to chain players, particularly farmers, providing incentive for them to organize and increase production of quality fruits. In doing so, they can demonstrate the benefits of collaborative value chain management.

Source or Periodical Title

Acta Horticulturae

ISSN

0567-7572

Volume

1088

Page

277-282

Document Type

Article

Language

English

Subject

Carica papaya L., Fruit quality, Value chain analysis

Identifier

https://doi.org/10.17660/ActaHortic.2015.1088.45

Digital Copy

yes

Link to Full Text

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