The implicit attitudes of selected forestry publics towards the forestry profession in the Philippines

Issue Date

10-2013

Abstract

This paper explores the applicability of the Implicit Association Test (IAT) as a measure of implicit attitudes towards the forestry profession in the Philippines. Implicit attitude is defined as the introspectively unidentified (or inaccurately identified) traces of past experiences that mediate favorable or unfavorable feeling, thought, or action to social objects (Greenwald and Banaji 1995). To determine implicit attitude, the IAT was electronically administered to 60 respondents across three selected forestry publics: foresters, science community representatives from Los Baños, Laguna, and the DENR-PENRO staff from Region IV-A. The IAT D-score (D measure) was computed using the recommended algorithm of Greenwald, Nosek, and Banaji (2003). The results yielded a moderate implicit attitude (or preference) in favor of "forestry" as a social object. Explanations on the resulting implicit attitudes were offered, including how to improve the administration of the Forestry IAT. Implications of these results for the forestry profession and recommendations for further research prospects along this line of scientific inquiry were also discussed.

Source or Periodical Title

Ecosystem & Development Journal: A Journal on Tropical Forests and Natural Resources

ISSN

2012-3612

Volume

4

Issue

1

Page

23-29

Document Type

Article

Physical Description

graphs ; tables

Language

English

En – AGROVOC descriptors

FORESTRY; FORESTERS; FOREST OFFICERS; ATTITUDES; PHILIPPINES

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