The implicit attitudes of selected forestry publics towards the forestry profession in the Philippines
Issue Date
10-2013
Abstract
This paper explores the applicability of the Implicit Association Test (IAT) as a measure of implicit attitudes towards the forestry profession in the Philippines. Implicit attitude is defined as the introspectively unidentified (or inaccurately identified) traces of past experiences that mediate favorable or unfavorable feeling, thought, or action to social objects (Greenwald and Banaji 1995). To determine implicit attitude, the IAT was electronically administered to 60 respondents across three selected forestry publics: foresters, science community representatives from Los Baños, Laguna, and the DENR-PENRO staff from Region IV-A. The IAT D-score (D measure) was computed using the recommended algorithm of Greenwald, Nosek, and Banaji (2003). The results yielded a moderate implicit attitude (or preference) in favor of "forestry" as a social object. Explanations on the resulting implicit attitudes were offered, including how to improve the administration of the Forestry IAT. Implications of these results for the forestry profession and recommendations for further research prospects along this line of scientific inquiry were also discussed.
Source or Periodical Title
Ecosystem & Development Journal: A Journal on Tropical Forests and Natural Resources
ISSN
2012-3612
Volume
4
Issue
1
Page
23-29
Document Type
Article
Physical Description
graphs ; tables
Language
English
Recommended Citation
Paras, Floribel D.; Rebugio, Lucrecio L.; Pulhin, Juan M.; and Torres, Cleofe S., "The implicit attitudes of selected forestry publics towards the forestry profession in the Philippines" (2013). Journal Article. 5356.
https://www.ukdr.uplb.edu.ph/journal-articles/5356
En – AGROVOC descriptors
FORESTRY; FORESTERS; FOREST OFFICERS; ATTITUDES; PHILIPPINES