A profiling study of the creative industry artists of Baguio City, the first creative city in the Philippines

Issue Date

6-2020

Abstract

Research among 56 creative industries’ artists was conducted to serve
as a foundation in creating and implementing plans for Baguio Creative City. This study evaluated artists’ creative and business dimensions to determine the experiences and challenges they encounter. Generally, artists participate in the creative economy where the art market thrives. Artists, who do not consider themselves good businessmen, encountered typical enterprises’ challenges: finding customers, marketing products, managing finances, and operations. Their most pressing concerns were limited government support and lack of creative spaces. There is a need to develop the creative and entrepreneurial skills among artists and the city’s infrastructure. It is recommended that the local government establish creative spaces to showcase artists’ works and performances while serving as a marketplace. Formal registration of artists is advised to professionalize their roles and achieve better representation in public policy together with private interest groups, universities, and the government.

Source or Periodical Title

Journal of Economics, Management and Agricultural Development

ISSN

2546-1001

Volume

6

Issue

1

Page

33-56

Document Type

Article

College

College of Economics and Management (CEM)

Frequency

semi-annually

Physical Description

illustrations, tables, graphs

Language

English

Subject

creative industry, artists, creative city, enterprise profiling, creative econpmy, creative profiling

Digital Copy

https://jemad.cem.uplb.edu.ph/issues/jemad-vol-6-no-1/

Link to Full Text

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